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Planeta Junior Joins m4e’s ‘The Beatrix Girls’

With production set to begin later this year, Planeta Junior teams up with m4e to co-produce and distribute hybrid television series developed by Sherry Gunther Shugerman.

MUNICH -- Following the announcement that Studio 100 has acquired a majority interest in the German brand management and media company m4e, Planeta Junior is teaming up with m4e to co-produce and distribute The Beatrix Girls.

The TV series is co-produced by m4e with POPmedia Brands’ Sherry Gunther Shugerman. m4e’s strategic partner Planeta Junior is entering this highly anticipated project at development stage, with production set to start later this year.

The 52-episode, 11-minute hybrid sitcom show is based on the multimedia brand The Beatrix Girls and its toy line of collectible pop-star dolls driven by original music, with over 23 million views on its YouTube video and was developed by Sherry Gunther Shugerman.

The sitcom show follows the adventurous lives of best friends Brayden, Lark, Ainsley and Chantal -- also known as the chart climbing pop band The Beatrix Girls -- who just happen to be 12-inch dolls living in a normal-sized world.

By combining lovable characters, cutting edge pop music and comedic storytelling, this show is crafted to become a breakout hit. The characters of The Beatrix Girls are musicians and role models for a new generation of empowered young girls, with great clothes, fabulous hair, and original pop music, developed by platinum-winning songwriters and producers. Each member of the band sings, plays a different instrument and even writes the songs. So grab your backstage pass, go past the velvet ropes and get ready to rock out with the band that is awesome, fantastic -- and totally made of plastic.

Source: m4e