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‘PJ Masks,’ ‘Oddbods’ and ‘Hey Duggee’ Writing Duo Board ‘BuddyBots’ Kids’ Series

Creation Entertainment Media and Magic Frame Animation sign Tim Clague and Danny Stack for a new ‘inclusive’ animated show that teaches kids the importance of believing in themselves.

Creation Entertainment Media and Magic Frame Animation have just announced that writing and directing duo Tim Clague and Danny Stack are on board to write for the new kids’ animated series, BuddyBots. In addition, the studios released a new trailer (see below) for the international series.

Clague and Stack join the project with a wealth of experience and credentials across kids’ animation content, including Hey Duggee for BBC and Netflix, and Oddbods for Discovery Family. In addition, the duo collaborated on the live-action feature film Who Killed Nelson Nutmeg? and the family comedy The Spy Who Licked Me, which is currently in development. Clague and Stack also serve as BAFTA panel members for the Children’s Awards.

BuddyBots follows a group of robots and two teen protagonists chronicling their adventures in a sci-fi animated world where learning, family, and inclusion are some of the most important values. The characters each have certain limitations or traits traditionally perceived as “downfalls,” which the show turns into positive attributes, communicating that everyone is just as valuable. It also explores the importance of believing in your own abilities and seeking support from your family and friends.

The narrative encourages emotional development in its young audience, with lessons for parents and children on how to treat peers, overcome challenges by seeking support from others, and believe in oneself. In addition, the episodes cover other topics, including equipment, tech, and the environment.

The news and trailer release follows last year’s partnership announcement between Creation Entertainment and Magic Frame Animation. The companies are responsible for creating the popular Netflix film Secret Magic Control Agency.

Clague and Stack, stated, “We were really excited to see Magic Frame and Creation Entertainment’s ambition and vision for this series, and we could immediately see all the fun potential that the show has to offer. Robots, firefighting, teamwork, adventure, evil villains – what’s not to like!”

“Tim and Danny’s remarkable experience in working on kids’ animation is what makes them the perfect team for this job,” commented Creation Entertainment Media CEO Sefi Carmel. “They inject fun into everything they write, and they know what makes a successful and entertaining kids’ series that works across territories. We look forward to them bringing their talent to the BuddyBots script.”

BuddyBots is all about sharing important values with a young audience through fun and engaging storylines and characters,” added Magic Frame Animation head of sales and co-productions, Lidia Chirita. “Tim and Danny completely grasped our vision for the series, so we know this is going to be the perfect project to develop with them. We’re excited to share the first glimpse of BuddyBots with the world and to take the series to Kidscreen, where we’ll be meeting new potential partners.”

Watch the trailer:

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is news editor at Animation World Network.