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Pixar Unveils New 'Monsters' Campaign

Building some buzz for its upcoming film, Pixar releases a new spot paired with an immersive website touting the fictional school for non-humans.

Building some buzz for its upcoming film, Monsters University, Pixar has released a new spot that mimics the upbeat, optimistic ads that many colleges put on the air during their teams' football outings, paired with an immersive website that touts the opportunities at the fictional school for non-humans that will be the setting for the June 2013 film.

The CG animated feature, a prequel to the 2001 hit Monsters, Inc., takes a look at the relationship between Mike and Sulley during their days at the University of Fear.

Boasting sections that detail campus events, financial aid, student testimonials and even scientific studies, is a substantial early campaign that positions the movie for both a teenage and older audience.

For potential students, take note of its top notch School of Scaring: "For generations, the most frightening, gruesome, and hair-raising monsters have built their foundation for scaring at Monsters University. For the 143rd year in a row, Monster News & Report has given MU the top University ranking in their annual scaring issue. The scaring faculty take pride in a rigorous classroom experience, backed with centuries of institutional academic research."

Get a glimpse at the wide variety of creatures and schools that make Monsters University the premier destination for academic excellence. Now is the perfect time to find out if MU is right for you!

Billy Crystal and John Goodman lead a voice cast that includes Steve Buscemi, Ken Jeong, Kelsey Grammer, Rob Riggle and JB Smoove. Monsters University is slated for release on June 21, 2013.

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Source: Disney/Pixar

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.