Studio joins forces with MBSi, Fuse, and SGPS/ShowRig to offer plug-and-play filmmaking technology site for content creators looking for world-class studio facilities.
Georgia-based Pinewood Atlanta Studios has partnered with the innovation arm of MBS Equipment Company, MBSi, full-service production solutions, Fuse Technical Group, and staging and rigging design experts, SGPS/ShowRig, to offer filmmakers the latest innovation in stage technology. Built on existing LED wall mechanics used in The Mandalorian and X-Men, this innovative permanent LED Process Stage offers films and shows of any budget the opportunity to produce virtual imagery at the highest quality of production value in the industry.
The group’s first installment of this technology can be expanded to fit any production need, as well as be transferred to any stage on the 700-acre Atlanta lot. The rig enables production to capture shots with a virtual background, including traditional action shots set in a vehicle with a moving background. This technology was designed by the group to eliminate the need for traditional car process trailers and set-builds, and to help reduce cost and time for productions of any scale. It also allows for both short- and long-term rentals. By fall of 2021, the technology will expand to a permanent stage installation in Pinewood Atlanta’s recently announced Phase IV facilities, with a capacity of up to three cameras.
“LED virtual production technology offers tremendous opportunities for filmmakers, whether it’s car process work, live set extensions or interactive lighting effects,” remarked ASC, Erik Messerschmidt. “This particular technique is valuable in the age of COVID, when insert cars and extensive location work are compromised or otherwise impossible.”
The group’s on-site installation eliminates additional rigging and operational costs for those shooting at studios as every production crew is provided with on-site guidance by a team of experts. That team is headed by experts in lighting, rigging and innovation, including Jeffrey P. Soderberg, MBSi; Fred Waldman and Todd Patience, Fuse; and Michael Krevitt, SGPS/ ShowRig.
“We’ve made it our objective to equip our facilities with the most advanced filmmaker-friendly technology in the industry,” commented Pinewood Atlanta Studios president and CEO, Frank Patterson. “This new solution is designed to help our great storytellers produce the kind of amazing imagery they are known for creating, while significantly reducing friction in the production process.”
“We’re excited to bring this stage to life, with capabilities that we expect will transform the way we make movies and content,” added Soderberg. “We’ve already utilized nascent iterations of this stage for major studios on some of the most cinematically compelling projects, and we’re happy to now offer it to a broader group of filmmakers through this joint venture.”
Source: Pinewood Atlanta Studios
