Disney Channel in 2008 owned TV's No. 1 scripted series in Kids 6-11 and Tweens 9-14 for the third straight year with THE SUITE LIFE ON DECK, and also delivering the No. 1 Cable/TV entertainment telecast in Total Viewers and Tweens 9-14, respectively, with CAMP ROCK.
In addition, PHINEAS AND FERB qualified as TV's No. 1 animated series of the year in Tweens 9-14, with HANNAH MONTANA and WIZARDS OF WAVERLY PLACE ranking among TV's Top series in both key kid targets. Playhouse Disney's MICKEY MOUSE CLUBHOUSE ranked among cable's Top 10 series of 2008.
In Prime, Disney Channel ranked as TV's No. 1 network for the sixth straight year in Kids 6-11 and for the eighth consecutive year in Tweens 9-14. In Total Viewers, the network was cable's No. 2 network in Prime, marking the channel's third straight year ranking among the Top 2 cable networks for the year.
Disney Channel qualified as cable's second-most-watched network in Prime in Total Viewers (2.4 million), marking the third straight year the network has earned a Top 2 rank or higher.
Debuting as cable's No. 1 animated series premiere of all time on February 1, 2008 in Tweens 9-14, PHINEAS AND FERB qualified as TV's No. 1 animated series in the key demo (653,000/2.7 rating), and landed a close second in Kids 6-11 (824,000/3.4 rating vs. 863,000/3.5 rating for Nickelodeon's SPONGEBOB SQUAREPANTS).
DisneyChannel.com had 10.5 million average monthly unique visitors, topping other key industry websites like Nick.com (8.5 million), NBC.com (7.4 million) and CBS.com (5.4 million).
Source: Nielsen Media Research.
