Partnership will allow customers a simplified technology set through a single channel; integrations of mo-cap products create smoother workflows for game and film studios.
OptiTrack (NaturalPoint) has teamed up with StretchSense, becoming a global authorized reseller of StretchSense’s hand and finger motion capture solution. The strategic partnership includes both technology and channel benefits. As a reseller, OptiTrack will offer customers a complete body and hand motion capture solution through a single channel. Customers can then use OptiTrack’s optical body capture with StretchSense hands as one, simplifying the often-complex motion capture technology set.
The two companies have been working together on a new integration to create smoother workflows for game and film studios, with more speed and accuracy throughout the creative and production process, while also minimizing clean-up in post-production. The agreement builds on the existing relationship between the companies with a common goal and shared vision for advancing the state of the art in emerging motion capture applications.
“This agreement gives our customers a single point of purchase for products from two industry-leading vendors, creating a truly powerful body and hand tracking solution,” commented StretchSense chief executive officer Ben O’Brien. “The market has clearly spoken, and we couldn’t be happier that this has largely been customer-driven. When you bring together two of the world’s leading performance capture technologies, that can only create significant value for studios all over the world. Together, there’s a real opportunity here to overcome the challenges of capturing the nuance of performance of multiple characters on larger stages.”
“This partnership is an amazing opportunity to build new value for our mutual customers, and to expand our reach into the enterprise game and film studio market,” noted OptiTrack chief revenue officer Adam Schmidt. “We are excited to extend our partnership with StretchSense, and to deliver more accurate, complete, and capable mocap systems.”
“Having these two vendors form this partnership is a match made in capture-tech heaven, direct integration will be a huge boost to simplifying full performance capture for both live-streaming and recorded pipelines," added Lyle Cooley, the Motion Capture Supervisor for virtual production company, Versatile Media Ltd.
StretchSense will join OptiTrack at the 2022 Game Developers Conference (GDC) taking place March 21-25 at the Moscone Center in San Francisco.