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One Animation Appoints Master Toy Partner for ‘Oddbods’

Partnership between U.K. agency RP2 and Singapore-based CG animation studio One Animation to see a range of toys based on the Oddbods IP delivered in 2016.

Singapore-based CG animation studio One Animation and U.K.-based global agency RP2 have announced a strategic partnership to bring the highly acclaimed kids series Oddbods to life through a range of toys.

Under the terms of the partnership, RP2 has been appointed as the Oddbods Master Toy partner for Europe, building its great success with companies such as Sega, Turner Broadcasting and the BBC. RP2 plans to launch the Oddbods range in early 2016 with an integrated campaign timed to coincide with the broadcast of the show. The line will include plush toys and figurines that directly mirror physical comedy storylines from the show with a focus on fun and making kids laugh.

“This is an animation and licensing agreement like no other. With RP2’s unique collaborative relationship with One Animation, we have produced a range of toys so that kids can play out their favorite scenes from the series and of course create their own adventures,” commented RP2 managing director Simon Cox about the deal. “We were drawn to the high-production values, outstanding creativity and great storytelling in Oddbods showing these qualities are no longer the preserve of Hollywood. It’s something that everyone at RP2 is very excited about!”

A phenomenally successful series currently broadcasting across Europe, Asia, and the Americas, Oddbods is a slapstick comedy following loveable and charming characters that celebrate the odd in everyday situations.

Oddbods’ consistently growing fan base was a huge motivator for us to bring the show to life with a toy range focused on the European market,” said One Animation CEO Sashim Parmanand. “Our team strives to push the boundaries in delivering high quality animation with fun storytelling and lots of laughs and in RP2 we have a partner that matches our aspiration in creating and delivering high quality, and engaging products to our growing fan base.”

Source: One Animation

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.