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‘Octonauts’ Family Entertainment Experience Opens in China

Silvergate Media and Merlin Entertainment launch themed attraction at Changfeng Ocean World in Shanghai; ‘Octonauts: Above & Beyond’ spin-off series coming in fall of 2021.

LONDON -- Silvergate Media unveiled images from the launch of the world’s biggest Octonauts attraction at Merlin Entertainment’s Changfeng Ocean World in Shanghai, part of the SEA LIFE global aquarium chain. The new Octonauts experience opened its doors to the public on December 28 and is already making a big splash with families, with visitor numbers expected to surpass 500,000 annually. 

The new attraction offers a themed experience that give families the opportunity to go on a real life Octonauts adventure in a fully submerged Octopod capsule within Merlin Entertainment’s new “Ray Bay” experience at Changfeng Ocean World (SEA LIFE Shanghai). Visitors can join their favorite characters including Captain Barnacles, Kwazii and Peso, and learn about the world’s oceans and help save baby rays. They can also take home a memento of their day, with a range of Octonauts merchandise available to buy on-site at a dedicated SEA LIFE gift shop. 

This new attraction comes ahead a new spin-off series Octonauts: Above & Beyond scheduled to debut globally this autumn; new licensing partners will be announced soon. The new Octonauts experience in Shanghai builds on the momentum of previous SEA LIFE partnerships with Merlin Entertainments in the UK, Europe, Australia, and the US.

“What better way to bring the brand to life than a fully immersive attraction at a world-class SEA LIFE centre,” commented Silvergate Media EVP commercial, Ron Allen. “This promises to be an exciting year for the brand as we build up to the launch of Octonauts: Above and Beyond and we’re excited that families in China now have the opportunity to step into the world of Octonauts in this unique underwater adventure.”

“We are delighted to have opened the world’s biggest Octonauts experience at Changfeng Ocean World in the fantastic new Ray Bay area, immersing families in a heroic underwater adventure with their favorite characters from the series,” added Merlin Entertainments senior brand director midway, Matthew Williams. “Octonauts is an ideal IP for SEA LIFE with fun and discovery at its core, and we look forward to working with Silvergate to share more exciting and innovative themed Octonauts experiences with families at our aquariums around the globe.”

Source: Silvergate Media