Search form

NVIDIA Showcases ‘4K Your Way’ at NAB 2014

NVIDIA showcases ‘4K Your Way’ at NAB 2014, highlighting that their GPU technology powers over 150 solutions for broadcasters, VFX artists and post-production pros and supports demanding real-time 4K workflows.

Whether HD or 4K, desktop or mobile, workstation or in the cloud, NVIDIA is demonstrating how its GPU technologies are behind almost every type of broadcast and post production workflow in booth SL 6825 at NAB 2014. NVIDIA GPUs power over 150 media and entertainment software applications, plugins and turnkey solutions, accelerating performance and providing advanced stereo capabilities and 4K support for even the most demanding workflows.

Technologies and demonstrations featured in NVIDIA’s booth include:

GPU-Accelerated Workflows for 4K Video and Animation
With NVIDIA’s Quadro K6000 GPU, professionals can do their best work at high resolutions and high frame rates. 12 GB of on-board memory and NVIDIA’s industry-leading Kepler GPU architecture deliver breakthrough power, letting users work at unprecedented scale, complexity and richness. Experience interactive 4K animation workflows in Autodesk Maya or 3ds Max, real-time 4K video editing through Adobe Premiere Pro’s GPU-accelerated Mercury Playback Engine, interactive final frame production rendering in Chaos Group’s VRAY RT, and more. Demos will include:

  • GPU-accelerated 4K workflows in Adobe Creative Cloud, powered by NVIDIA’s Quadro K6000 on a Dell Precision T7610 workstation
  • Real-time GPU debayering for RED Camera media playback in Adobe Premiere Pro CC on an HP Z820 workstation with NVIDIA Quadro K6000 GPUs
  • NVIDIA’s Quadro K6000 powering real-time final-frame rendering via Chaos Group’s V-Ray on a Dell Precision T7610 workstation
  • 4K hi-res animation in Autodesk Maya, powered by the NVIDIA Quadro K6000 and HP Z820 workstation

Interactive Photo-Realistic Rendering with NVIDIA Iray VCA
NVIDIA recently unveiled its Iray Visual Computing Appliance (VCA) which dramatically accelerates ray tracing, enabling visual effects artists, animators and modelers to design and render in real time with photorealistic digital models and scenes - accelerating the review and approval process by letting artists work interactively with directors and supervisors. The turnkey appliance combines hardware and software to greatly accelerate NVIDIA Iray, a photorealistic rendering plugin integrated into leading software solutions such as Autodesk Maya. Iray VCA boasts 8 of NVIDIA's highest-end GPUs, with 12 GB of memory each and a total of 23,040 CUDA cores. NVIDIA's demo of Iray VCA will feature:

  • NVIDIA Iray VCA with the [0x1] plug-in for Autodesk Maya visualized on an HP Z1 workstation

Virtualized GPU-Accelerated Applications for Media Enterprises with NVIDIA GRID
Virtualized and cloud-based workflows continue to become more and more accessible for media and entertainment pros. Industry leaders such as Amazon Web Services, Citrix and VMware have all recently announced new VDI (virtual desktop infrastructure) and on-demand cloud platforms powered by NVIDIA's GRID technology. These new offerings are transforming broadcast and post-production workflows by delivering, for the first time, graphics-intensive 3D applications in virtualized environments. GRID-powered demonstrations at NAB 2014 include:

  • NVIDIA GRID delivering Adobe Creative Cloud via Dell’s PowerEdge R720 rack server remotely to a Dell Precision M3800 mobile workstation
  • Amazon Web Services, powered by NVIDIA GRID GPUs, demonstrating OTOY Octane Render, Mainframe2 application serving environment and ZYNC rendering over the cloud to a 27-inch iMac

Scalable GPU-Accelerated Remoting for Small and Medium Businesses

NVIDIA’s GRID Visual Computing Appliance (VCA) offers the benefits of GRID technology in an easy-to-install turnkey solution, for smaller businesses without a dedicated IT staff. GRID VCA delivers high-end GPU-accelerated applications such as those from Adobe and Autodesk over a local company network via Ethernet, to be displayed on any client computer or device. With support for up to eight concurrent users, GRID VCA enables easy scalability as projects ebb and flow, and the same graphics experience that users would expect from a dedicated workstation. See the flexibility of GRID VCA in NVIDIA booth SL 6825 with:

  • GRID VCA delivering Autodesk 3ds Max with NVIDIA Iray via LAN to an HP ZBook mobile workstation

“NVIDIA GPUs are the engine for a wide range of broadcast, film and content creation workflows, and nowhere is this more evident than at the NAB Show,” said Greg Estes, GM, Media & Entertainment and VP, Marketing, Pro Visualization at NVIDIA. “Our GPUs are powering innovative solutions from industry-leading partners and we’re excited to be spearheading efforts to make cloud-based and 4K workflows more efficient and viable for our media and entertainment customers.”

NVIDIA's GPUs and visual computing technology are also featured in numerous partner booths throughout NAB. Dozens of vendors are leveraging GPU acceleration to maximize performance in their solutions. For a complete list of partners and demos, please see NVIDIA's official show guide:

Source: NVIDIA

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.