Just announced joint effort will focus on using NVIDIA Picasso to produce customized text-to-image and text-to-video models using fully licensed visual content.
In a blog post just made live on the NVIDIA website, the company has shared NVIDIA and Getty Images’ new joint effort to develop generative AI tools to produce customized text-to-image and text-to-video models using fully licensed visual content.
As the chief product officer for global visual content creator and marketplace Getty Images, Grant Farhall believes the collaboration between his company and NVIDIA is an excellent pairing for taking generative AI to the next level. The companies aim to develop two generative AI models using NVIDIA Picasso, part of the new NVIDIA AI Foundations cloud services. Users could employ the models to create a custom image or video in seconds, simply by typing in a concept.
“With our high quality and often unique imagery and videos, this collaboration will give our customers the ability to create a greater variety of visuals than ever before, helping creatives and non-creatives alike fuel visual storytelling,” Farhall said.
The post notes that Getty Images is a unique partner, not only for its stunning images and video, but also its rich metadata, with appropriate rights. Its creative team and research bring a wealth of expertise that can deliver impactful outputs.
It adds that for artists, generative AI adds a new tool that expands their canvas. For content creators, it’s an opportunity to create a custom visual tailored to a brand or business they’re building.
“More often than not, it’s a visual that cuts through the noise of a busy world to capture your attention, and being able to stand out from the crowd is crucial for businesses of all shapes and sizes,” Farhall said.
Key to the effort will be models trained on Getty Images’ fully licensed content, with revenue generated from the models will provide royalties to content creators.
“Both companies want to develop these tools in a responsible way that returns benefits to creators and doesn’t pass risks on to customers, and this collaboration is testament to the fact that’s possible,” Farhall explained.
Read more about the new collaboration here.
Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.