Featuring Nickelodeon fan-favorite characters, the campaign is designed to help kids meet social and educational challenges; ‘Big Heart Beats’ album provides empowering and catchy songs to bolster the campaign’s messages, and will also be available Nick Jr. and the Nick Jr. YouTube channel.
Nickelodeon’s interactive learning service for preschoolers, Noggin, has launched a new initiative called “Big Heart World.” The multiplatform campaign, which aims to promote children’s healthy social and emotional development, will roll out throughout the year. The initiative includes an array of content and resources featuring Nickelodeon’s fan-favorite preschool characters, as well as all-new animated characters, designed to help kids build confidence, develop an appreciation for others, navigate relationships and contribute to a kinder world.
"Social and emotional learning helps children understand themselves, relate to others and stand up for what's right,” explained Noggin executive VP Kristen Kane. “It has always been a meaningful part of early childhood development, but after a year of isolation and stress, it's an especially pressing priority for families. The ‘Big Heart World’ initiative presents new, engaging learning experiences from Noggin and a helpful multimedia destination for every family."
Noggin’s “Big Heart World” initiative focuses on three key learning areas: awareness of self—identity, belonging, feelings and self-regulation; awareness of others—empathy and appreciation of diversity; and relationships with others—interpersonal strategies. As part of the campaign a different focus will be highlighted each month with new content that includes:
- Original songs and music videos from the brand-new Big Heart Beats album, a collection of 10 catchy and empowering songs to help educate preschoolers through music. The first song and music video “Like Nobody Else,” focuses on identity and is available now. Following their debut on Noggin, the music videos will air on the Nick Jr. channel and be available on the Nick Jr. YouTube channel.
- New short-form videos and interactive games.
- Parent, caregiver, and educator resources.
- Family activity guides.
Timed to the launch of each month’s theme, songs from the Big Heart Beats album will be available on multiple digital platforms, including Apple Music, Spotify, iTunes, YouTube, Tidal, Amazon Music, and Pandora.
“Big Heart World” content is also available at BigHeartWorld.org, developed by nonprofit organization Sparkler Learning, with the generous support of the Walton Family Foundation. Noggin has partnered with Sparkler Learning to provide additional educational materials to early learning organizations, educators, parents, and caregivers.