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Nickelodeon Unveils New Brand Campaign and Identity

The reimagined logo includes the iconic Splat; The ‘Portal to Fun’ launch campaign features the Splat as a gateway to new, unexpected experiences.

The Splat is back! Nickelodeon has just announced a brand campaign and new identity that calls back to its irreverent history, including a reimagined Splat logo and beloved Nick characters, all with a modern feel. Once launched in the U.S. the rebrand will rollout internationally in the U.K. in July, followed by Latin America and additional markets through 2023.

The “Portal to Fun” launch campaign features five mixed media brand films that depict the Splat as a gateway to surprising experiences, each featuring “Easter eggs.”  The hero commercial, “Quartet” which launched across Nick’s linear, digital, and social platforms as well as select media partners, features a new take on the brand’s classic mnemonic and shows kids what can happen when they enter into the Splat! This campaign continues throughout the summer, as Nickelodeon brings “Portal to Fun” experiences to schools around the country. 

Additionally, a new lineup of network IDs featuring Nick’s IP will debut throughout 2023. To highlight the brand’s commitment to introducing its audience to new and exciting animation, Nick enlisted six U.S. and international animation houses that used the new brand work to demonstrate Nick’s energy through the lens of iconic characters from shows SpongeBob SquarePants, Teenage Mutant Ninja Turtles, PAW Patrol, Blue’s Clues, Baby Shark, and The Loud House and Monster High, punctuated with a moment of quintessential Nickelodeon Slime. 

Quartet | Portal to Fun | Nickelodeon:

Source: Nickelodeon

Whitney Whitener's picture

Whitney is a freelance writer focusing on VFX-driven fantasy film & TV as well as preschool animation.