Former HBO marketing executive will oversee the launches of all original shows and movies, brand strategy and execution, media buying and marketing analytics.
Nickelodeon has named Sabrina Caluori Senior Vice President, Brand and Content Strategy. In her new role, she will oversee the launches of all original shows and movies, brand strategy and execution, media buying, performance-based and lifecycle marketing, and marketing analytics. The announcement was made today by Jenny Wall, Chief Marketing Officer for Nickelodeon. Caluori will report to Wall and be based in New York.
“Sabrina is a creative brand strategist and energetic spirit with a proven track record of delivering global marketing campaigns that resonate culturally,” remarked Wall. “In a rapidly changing media landscape, Sabrina’s vast experience in digital transformation and her depth of knowledge in digital and social media and emerging technologies will help move Nickelodeon forward as its content, audiences and platforms continue to grow.”
Caluori spent the last 18 months as Founder and President of Theia Communications, a CMO and Digital Advisory Consultancy focused on the media and education verticals. Prior to that, she spent 12 years at HBO, most recently as Executive Vice President of Marketing & Digital Media, where she built and led the digital and social marketing function across all brands and programming. She utilized digital media and emerging technologies to build massive, global franchises for iconic series including Game of Thrones, Girls, Insecure, Euphoria, Big Little Lies, VEEP, Westworld and Silicon Valley leading to three Interactive Emmy Wins and a Cannes Lion Grand Prix. Additionally, Caluori ran the publishing and editorial operations for all of HBO’s digital platforms including overseeing the go-to-market strategy for HBO’s direct-to-consumer streaming service, HBO NOW.
Before joining HBO, Caluori headed the account team at the interactive agency Deep Focus, where she oversaw digital media, creative and publicity to create integrated, buzz-worthy marketing campaigns for clients such as HBO, Miramax, Google, Court TV and Comedy Central, growing agency billings by over 400% and winning 10+ prestigious awards. Caluori was inducted into the American Advertising Federation (AAF) Advertising Hall of Achievement in 2016.