Marking the 11th home grown IP for the Indian kids’ entertainment market, Nick continues to lead the way with innovative entertainment and immersive storytelling for local audiences; new series runs Monday-Friday at 10:00 a.m.
Nickelodeon has just launched its 11th home grown animated series Chikoo aur Bunty; premiering this past Monday, October 18, the show will run Monday to Friday at 10am. The new 11-minute series is the latest in the entertainment franchise’s bid to create new characters and immersive stories in the country’s growing market for kids’ entertainment.
Chikoo aur Bunty brings alive the epic sibling banter that happens in every family. Based entirely on the sweet-sour and inseparable relationship between siblings the series is about two brothers competing for affection and goodies, while avoiding being reprimanded by their parents. Set in a middle-class home, the duo lives with their parents and their playful and intelligent dog Barfi.
Nickelodeon has created popular localized content, appealing to children in India, with local home-grown Nicktoons including fan favorites Happy & Pinaki – The Bhoot Bandhus, Ting Tong, Golmaal Jr., Motu Patlu, and Shiva and Rudra. With 700+ hours of local content, the Nick franchise has established itself as a significant presence in India’s domestic kids’ entertainment space.
“Nickelodeon has always stayed ahead of the curve by introducing kids to characters that are loved and adored,” shared Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18. “We have consistently catered to our young viewers’ evolving preferences with innovative entertainment and immersive storytelling and enhanced engagement experiences. Continuing to lead the dynamic kids’ space is a testimony of our thought-through business and content strategies. With the launch of Chikoo aur Bunty, we will add further width and depth to our portfolio of ‘Made in India Ips’ and provide impetus to our mission of entertaining kids and creating an evolved kids’ ecosystem.”
“At Nickelodeon, our journey with local content kicked off almost a decade ago,” added Anu Sikka, Head - Creative, Content & Research, Kids TV Network, Viacom18. “We have always introduced our young viewers to storylines and characters that are relatable, engaging and clutter breaking. The success of our past IPs reinforces our commitment and drive to serve our young audience with content that continues to raise the bar. The launch of our new IP, Chikoo aur Bunty will showcase a realistic representation of the relationship between two siblings who compete for the smallest of things but love each other equally. We look forward to enthralling kids with this unique concept of sibling rivalry and unlimited dose of comedy.”