New CG-animated series, a collaboration between the leading Chinese entertainment service and VIS Kids, marks Nick’s first time partnering on a Chinese original from the concept phase.
Nickelodeon’s CG-animated series Deer Squad is set to premiere in the U.S. following a successful run overseas. The result of a partnership between iQIYI, a leading online entertainment service in China, Nickelodeon International, and VIS KIDS, a division of ViacomCBS International Studios, the series will hit Nickelodeon’s U.S. preschool block on January 25, at 9 a.m. (ET/PT). The series will continue to air weekdays at 9 a.m. (ET/PT).
The adventure-rescue show follows four, lovable, enthusiastic, and heroic deer friends—Kai, Lola, Bobbi and Rammy—who protect the animals of Central Forest and the humans who inhabit Platinum City, a futuristic metropolis surrounding their woodland home. When there's trouble, the Deer summon their special Planet Powers of Water (Kai), Wood (Lola), Earth (Bobbi) and Sun (Rammy) to solve problems.
“We first partnered with iQIYI on the series with a worldwide audience in mind,” explained Nina Hahn, Head of VIS KIDS and Senior Vice President of International Production & Development for Nickelodeon International. “We’re incredibly proud to see this original preschool series become the first Nickelodeon International global Chinese-originated collaborative project, as we further our commitment to developing kids-first content from around the world.”
“Deer Squad is a major breakthrough for iQIYI’s development of original children’s animation, creatively supervised by Nickelodeon International,” added Yang Xiaoxuan, Vice President of iQIYI and Head of Original Animation and Investment. “We appreciate Nickelodeon’s international broadcasting strategy on the show, and it is great news that we have achieved No. 1 in viewership in many regions. We hope that there will be more Chinese original animations to go international.”
Nickelodeon International aired Deer Squad across Asia in August 2020, including on iQIYI’s platform in China. It premiered in Australia, New Zealand, and the U.K. later in the year. It was the #1 show in the Philippines amongst kids 2-14, ranked Nick Jr. as the #1 STV channel in Australia among kids 0-4 during Deer Squad premieres, and averaged +148% in the UK compared to the timeslot benchmark. The series is scheduled to air in Europe and Africa in March 2021.
Deer Squad is currently in production for a second season. The show marks the first time for Nickelodeon Asia to partner on a Chinese original from its concept phase.