Produced alongside creative studio Mighty Nice, ‘The Story of An Idea’ builds from hand-drawn 2D black-and white-animation to a full CG VFX-heavy grand finale.
Google’s hotly anticipated annual I/O developers conference in San Francisco kicked off with a four-and-a-half-minute animated short film from Nexus Studios director FX Goby. Premiering across three cinematic screens to an audience on the ground of 7,000, the short film was live-streamed to millions of viewers around the globe.
FX’s charming animation, The Story of An Idea, follows the story of “Aye” protecting and nurturing “Idea” until it evolves into something stellar:
In order to tell the story, FX directed a team of more than 40 studio artists at Nexus to reflect the evolution of animation itself. The film builds from hand-drawn 2D black-and white-animation animation (produced by creative studio Mighty Nice) to a full CG VFX-heavy grand finale and was combined with a full soundtrack in surround sound for an advanced concert audio system.
“It felt like all the planets were aligned,” says FX. “We had the full trust and support of Google from the beginning, it was extremely collaborative working with the creative team there and equally the most challenging and smooth running project I’ve had the chance to work on.”
Source: Nexus Studios
Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.
