Warner Bros. Family Entertainment has released a new, direct-to-video animated title, Scooby-Doo on Zombie Island. The production was done at Hanna-Barbera (now a part of the Warner Bros. family), executive produced by Jean MacCurdy, produced by Cos Anzilotti with supervising producer Davis Doi, directed by Jim Stenstrum and written by Glenn Leopold. The video was released today and is priced at U.S. $19.96. A huge promotional push for the video includes tie-ins with 1-800-COLLECT, Wendys Restaurants, Cartoon Network, LEGO and Nascar. The marketing support is the biggest company-wide promotional campaign for a direct-to-video title in Warner Bros. Family Entertainment history, said Brian Moreno, vice president of marketing for the division, The strength of our sponsors investments exemplifies their belief that a beloved animated character like Scooby-Doo debuting on home video has equal visibility to a theatrical release and can stimulate as strong consumer sales for home video and licensed merchandise. On September 15, Rhino Records released Scooby-Doos Snack Tracks: The Ultimate Collection, an audio CD of Scooby-Doo music. Clips from the animated video are being showcased on the Warner Bros. web site (www.warnerbros.com), and on Thursday, September 24 at 7 p.m. (ET)/ 4 p.m. (PT), Scooby and Shaggy, with help from supervising producer Davis Doi, will participate in a live chat on AOL (keyword: LIVE).
