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New Year, New Look – Aardman Announces New Visual Identity

The renowned independent animation studio launches new website and new logo to reflect its legacy and growth while paying tribute to its clay animation roots.

Multi-award-winning independent animation studio Aardman has launched a new visual identity, including an updated logo and website, to celebrate the company’s legacy, its future, and the team behind its work.

Developed in-house, the rebranding reflects the studio’s growing range of projects and place in the modern entertainment landscape, while retaining its personality and celebrating its history. The new logo was designed by Aardman director and designer Gavin Strange. It is a modernized and updated evolution of its predecessor. The star includes a porthole to introduce characters on social media and other channels.

A new fingerprint pattern pays tribute to the studio’s clay animation roots while acknowledging its more recent and upcoming work in other media. The fingerprints represent the culture of the studio as well as its model of employee ownership, introduced in 2018. Company typography and color palettes have also been updated to better serve the range of projects the company is producing.

The launch coincides with the relaunch of Aardman’s website, developed by Bristol-based digital agency true. The new site is simpler enabling visitors to find content and contacts quickly and easily. It presents curated selections of Aardman’s work, showcases its culture, and values, and highlights the faces behind the studio. As well as its primary function as a business-to-business website, it will also serve to attract new talent.

“This new visual identity, logo and website are a fitting reflection of where the studio is at in 2022 – with a packed slate of diverse content in production, featuring both our beloved characters and brand-new IP,” shared Aardman managing director Sean Clarke. “Together they honor our history in clay stop-motion animation, while also celebrating the vast array of creative and technically innovative work we’re creating today across a range of exciting mediums and new platforms.

He continued, “This new branding is a reminder that from its local roots in the South West of England, the studio competes internationally with the biggest in the business, thanks to an incredible team of creatives, producers, artists, sales and marketing experts, and operational masterminds. It paves the way for a successful future in which we continue to bring the most compelling and inspiring stories to audiences of all ages, all over the world.”

The refreshed branding follows the studio’s 2021 successes which ended with the release of Robin Robin on Netflix, recently shortlisted for an Oscar, and longlisted for a BAFTA in the animated short films categories, and Shaun the Sheep: The Flight Before Christmas, which premiered in the UK on BBC One on Christmas Eve and was repeated on Christmas Day.

Source: Aardman

Debbie Diamond Sarto's picture

Debbie Diamond Sarto is assistant news editor at Animation World Network.