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New Sony VAIO 2008 Campaign

Motion Theory recently worked with 180 LA on the new Sony VAIO 2008 campaign -- where technology and biology combine to evolve Sony products. FLYTRAP just launched this week and VINES launched in theaters during the release of THE DARK KNIGHT

In the VINES spot, a BRAVIA HDTV starts to grow electronic vines, picks up a Blu-ray Disc player and brings it to its screen. Once there, the screen and Blu-ray Disc player fuse before the vine-like wires retract to reveal the marriage of BRAVIA HDTV and Blu-ray Disc technology to create a new product - the Sony VAIO LT HD PC/TV. The VAIO LT features a BRAVIA screen and Blu-ray Disc player for a product that’s part HDTV and part computer.

In the FLYTRAP spot, 180LA has paralleled this metamorphosis by showcasing a BRAVIA HDTV screen that opens as a Venus flytrap and consumes the Blu-ray Disc player sitting on the credenza in front of it. As the flytrap digests the Blu-ray Disc player, a transformation happens and the new Sony VAIO FW Notebook -- a laptop with an extra wide BRAVIA screen and Blu-ray player -- is revealed.


Client: SonyProduct: VAIOSpots: VINES (:60) FLYTRAP (:30) BREEZE (:15)

Agency: 180 LAExecutive Creative Director: William GelnerCreative Director: Joel RodriguezArt Director: Phillip ChoCopywriter: Graham DouglasExecutive Producer: Peter ClineProducer: Kate Morrison

Production: Director: Grady HallDP: Jeff CronenwethProduction Company: Motion TheoryLine Producer: Scott GemmellExecutive Producer: Javier Jimenez

Post Production: VFX Co: Motion Theory VFX Supervisor: Nick Losq, Caleb Owens Senior Art Director: Kaan AtillaArt Director: John FanVFX Producer: Matt WinkelDesigners: Rob Resella, Jenny Ko, Chris Riehl, Matt LaVoy, Angela Zhu, Joseph Chan3D Artists: Nick Losq, Caleb Owens, Chris Clyne, Ben Grangereau, Andrew Romatz, Na Song, John Tumlin, Tom Bruno, Danny Zobrist, Katie Yoon, Bekah Baik, David Howe, Dave LoRotoscope Artists: Eric Almeras, Ed Anderson, Dan Clark, Eric Deinzer, Stephen Edwards, Marlin Harris, Krystal ChinnConcept Artist: Chelsea DouglasMatte Painter: Amy Paskow

Editorial Company: Motion TheoryEditor: Mark Hoffman Assistant Editor: Noah Duesterberg-ChavezEditorial Producer: Matt Winkel

Compositing/Finishing: 1.1 VFXLead Compositor: Danny YoonCompositors: Matt Motal, Chris Moore

Recording Studio: Lime StudiosFinal Mix: Lime Studios Mixer: Loren Silber

Music Company: MutatoTrack Title: Circular ComputerComposer: MutatoSound Design Company: Machine HeadSound Designer: Stephen DeweySound Design Producer: Vicki Ordeshook