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New ‘Bridges’ Initiative Introduces African Talent to Global Animation Markets

Creative initiative mentors immerging African talent in the production of original animated shorts; ‘Red Ants,’ the first of 10 shorts to be produced within the program, premiered at the 2021 Annecy International Animation Festival.

French Institute of South Africa (IFAS) in partnership with international mentors and local experts from GOBELINS School of Visual Arts, Diprente Studios and Tshimologong Animation Academy have joined forces to create Bridges, a platform for emerging African talent to be introduced to the global film and animation markets.

The innovative new project aims to develop an African animation series made up of 10 original one-minute short films, and ultimately, a library of compelling, entertaining films that contribute to the growth and development of the local animation industry.

Working in genres ranging from comedy, action, drama, science fiction, satire and fantasy, the Bridges mentors are working with the creators to help them realize their visions in as vivid and entertaining a way as possible.

The first film, Red Ants, was created by Mogau Kekana, a concept and storyboard artist from Hillbrow, Johannesburg, who is currently studying for his Master of Arts at GOBELINS.

The short tells the heart-wrenching story of Khaya, a young South African eviction enforcer – called a Red Ant – who becomes both perpetrator and victim, when he himself is evicted from his own home; the viewer also watches as an old man falls from a window because he’d rather take his own life than lose his home.

Within a minute, the tragedy and irony of Kekana’s story is told with a poignant clarity that not only showcases his creative potential, but points to the efficacy of the mentors that IFAS works with to support the talent that has been selected to participate in the Bridges program.

According to IFAS, In South Africa, specialized skill sets are rare, and several studios in the gaming industry have resorted to outsourcing their animation requirements to other countries. So, to further boost capacity, GOBELINS alumni and Tshimologong graduates are assisting young talent along each step in the ideation, scriptwriting, and production of their films.   

“There is a wealth of untapped talent across Africa, and Bridges will give these artists an opportunity to establish their own voices and African aesthetics,” noted IFAS regional head of Media, Film and Music, Erika Denis. “Bridges will help to diversify the global pool of highly qualified animators and contribute towards developing a sustainable animation ecosystem by strengthening the breadth and depth of local skills.”

“We are equally as excited by the way in which we are being exposed to the fresh perspectives that these young artists are bringing to the table,” commented GOBELINS head of international development Cecile Blondel. “So far, the project has been a learning process for both us and the students, highlighting the benefits of collaboration and cooperation and how crucial it is to continue to engage with other cultures through creativity and media - particularly during the current pandemic.”

With the growing internet penetration and access to multimedia devices, consumers are spending more time streaming digital content. Streaming video is the fastest-growing distribution channel for animation and is witnessing double-digit growth.  With growing recognition of Africa’s emerging creative economy, the continent is poised to help satisfy the global demand for new programming and production capacity. 

“This trend is expected to continue, so Bridges is preparing the way forward for a new generation of African creatives to become stars in the global film and animation industry,” added Diprente Studios managing director Isaac Mogajane.

Red Ants was completed and premiered at the Annecy International Animation Festival in June 2021; the next three films are already in development.

“We aim to have the series completed within the next 12 months,” concluded Denis. “So, our primary focus at this stage is to engage with partners who are equally as motivated to support and connect with the blossoming talents we are working with.”

Source: IFAS