Nelvana Signs New Retail Partners for ‘Little Charmers’

Top-tier retail licensees including Rubie's Costume Company, Baby Boom Consumer Products and Bakery Crafts charmed by new girls preschool series.

Toronto, Canada ­­-- Nelvana Enterprises, the sales, brand-management and consumer products division of Corus Entertainment’s Nelvana, has enchanted several top tier licensees with the hit animated preschool series, Little Charmers.

Production  and master toy partner, Spin Master, and recently announced global English-language publishing partner, Scholastic, are now joined by a strong lineup of licensees including Rubie’s Costume Company (Halloween Costumes), Baby Boom Consumer Products (Toddler Bedding & Bath), and Bakery Crafts (Cake Décor).

The raft of new licensees follows stellar ratings Little Charmers has seen since its launch this winter on Nickelodeon in the U.S. and on Treehouse in Canada.

Spin Master’s imaginative Little Charmers toy collection will include a range of mini figurines, plush, dolls and role play for kids age two to five and debut at mass retail in Fall 2015.

Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three “Charmers-In-Training” embark on spellbinding adventures that always seem to stir up amusing situations.

Source: Nelvana Enterprises

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.