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Nelvana’s ‘Super Wings’ Soars in France

Nelvana announces a raft of consumer product partners for the children’s animated series in France.

TORONTO -- Corus Entertainment’s Nelvana, a world-leading international producer and distributor of children’s animated and live-action content, has “landed” a host of new consumer products partners in France for its high-flying animated hit series, Super Wings. In addition, a new weekday timeslot has been secured for the animated preschool series on the Gullidoo children’s programming block on France’s Gulli, the nation’s leading kids broadcast channel, beginning January 2017. Super Wings also airs on Piwi+.

Super Wings is a huge hit in France and its continued growth has elevated the sales of our consumer products program to new heights,” said Antoine Erligmann, Head, Nelvana Enterprises EMEA. “The soaring popularity of the show has allowed us to select the very best partners and we’re thrilled to be collaborating with so many first-rate licensees.”

Nelvana has signed 15 new consumer products agreements for Super Wings, including:

  • AD Global (toys and accessories)
  • Auldey (master toy)
  • ATM (back to school)
  • Bon Bon Buddies (confectionary)
  • Canal Toys (arts and crafts)
  • Chauss Europ (footwear)
  • Clementoni (puzzles and games)
  • D’Arpeje (wheeled toys)
  • Dekora (cake decorations)
  • Famosa (ride-ons)
  • Giochi Preziosi (educational and electronic games, balls) 
  • Hemma (publishing)Pik and Roll (bicycles)
  • Play By Play (plush)
  • Sun City (apparel)

In addition to France, Nelvana holds the merchandise licensing rights for the popular series in North America, where it represents Super Wings in all categories except toys, which are distributed by Auldey Toys in the U.S. and Imports Dragon in Canada. Auldey also distributes Super Wings toys in France.

On Gulli, Super Wings has landed two consecutive top-flight episodes weekdays at 12:55 p.m. A block of three episodes airs on Piwi+ Monday through Friday at 10:55 a.m. and are then broadcast on the “Tes héros” programming block over the weekend.

Super Wings, co-produced by FunnyFlux Entertainment, Little Airplane Productions, Qianqi Animation, EBS, CJ E&M (Asia’s leading content and media company), and KiKA has charted a three-fold increase in viewership since joining Guillidoo’s Monday through Friday programming block this month, exceeding the overall ratings for the entire block. In addition, Super Wings is the #1 most requested preschool show on Gulli's replay service, accessible via its website.

Super Wings follows the adventures of Jett, a confident jet plane who travels around the world delivering packages to children with his group of adorable airplane pals, the “Super Wings.” No ordinary airplanes, the Super Wings are able to transform into amazing heroes who can run, climb, dig, and even swim! The series centers on cultural diversity and creative problem-solving, as the friends take off on adventures to new countries, encountering problems they must work together to solve.

Source: Nelvana