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Nelvana Appoints New Agents for ‘Little Charmers’

Nelvana appoints two new agents -- LDI in Israel and J&M Brand in The Netherlands -- to represent the 'Little Charmers' brand.

TORONTO -- Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, announced that it has signed agents in Europe and the Middle East to lead the licensing and merchandising program for Little Charmers in their respective territories.

The new agents include LDI, a licensing and merchandising agency for representation rights in Israel and J&M Brands, which serves the Benelux market, for rights in the Netherlands and Flemish speaking Belgium.

“We’re delighted to have teamed up with these successful licensing agencies on Little Charmers,” said Antoine Erligmann, Co-Head, Nelvana Enterprises. “The expertise and partnerships that LDI and J&M Brands carry will extend the Little Charmers experience to kids and fans in Europe and the Middle East through strong merchandising programs.”

Over the past few months, the popular brand has continued to grow its licensing program in North America. Some of the top tier licensing partners include Scholastic (Global English-Language Publishing), The Bentex Group (Master Apparel), Thermos (Soft and Hard Lunch Kits), Rubie’s Costume Company (Halloween Costumes), Baby Boom Consumer Products (Toddler Bedding & Bath) and Accessory Innovations (Backpacks and Bags).

Little Charmers, produced by Nelvana and Spin Master, takes place in the whimsical land of Charmville where three "Charmers-In-Training" embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.

Little Charmers currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and airs on Treehouse in Canada.

Source: Nelvana

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.