Paris-based graphic and motion design company rolls out a new set of whimsical bumpers for France’s TF1.
The folks at NAKED have done it again. The Paris-based graphic and motion design company has rolled out a new set of whimsical bumpers for France’s TF1.
“The main idea for this broadcast campaign was to come up with original and captivating eight-second bumpers that would surprise the viewers,” NAKED’s Patrick Delobelle writes to AWN. “Two versions of each bumper were created: one to lead in the commercial block, and another to lead out of it and come back to the TV program. On French television, it is compulsory to have clear visuals leading in and out of commercial blocks.”