New 25,000-square-foot digital studio in Culver City dedicates more space, technology and resources for advertising, interactive and feature film projects.
After eight years at its Santa Monica location, MPC LA is moving to a 25,000-square-foot digital studio in Culver City. Located at 8921 Lindblade Street, the innovative new space is twice the size of MPC’s previous home.
MPC Advertising will see their creative firepower ramp up with more space and resources dedicated to innovative VFX, color and finishing services. The space also plays host to a purpose-built VR/AR infrastructure and its content production arm, MPC Creative.
MPC Film will offer filmmakers the opportunity to inspire and collaborate with MPC’s creative talent to support the pre-production phase of development, which takes place prior to physical production. Creative services include concept and production design, previs & visual development, preliminary bidding and budgeting, and VFX Supervisor representation.
“We continue to be inspired by crafting the very best visual experiences in collaboration with the finest creative, production and technology minds,” commented MPC’s Global CEO, Mark Benson, in making the announcement. “Moving to an integrated space for both our film and advertising businesses in Culver City allows MPC to better service the needs of the creative community.”
The new space features the very best technology including an MPAA-approved previs artist workspace and a screening room with 3D stereo, HD, and 2K/4K projection, offering 2K synced reviews, TVIPS video feeds and video conferencing.