Lausch named Head of New Business for client-direct; Haynes joins as EP to lead VFX work as the studio responds to continued growth.
NEW YORK -- MPC New York has announced the addition of two new senior-level talents as it staffs up to handle a surge in new assignments. Kathrin Lausch has joined as Head of new business development to focus on the growing area of client-direct work. A seasoned production executive, Lausch was most recently EP at the New York office of Ntropic. She brings two decades of experience as an EP to her new position at MPC, having worked with a roster of production and post companies that includes B-Reel, Partizan Entertainment and Compass Films, among others. A native of Germany with advanced degrees in law and marketing, Lausch has owned and managed her own companies as well as run multinational production projects for advertising and entertainment clients during her career.
Nick Haynes joins has deep roots in the New York post production and VFX arena, having moved to the city from London in 2002 to help launch the first US office of The Mill. In his ten years with the company he held a range of production and management positions that corresponded with its growth and expansion. After leaving The Mill he joined Absolute Post as General Manager and EP, where he helped build its New York office and supervised sales, VFX, motion graphic and design work as well as sales.
“I’ve known Kathrin for some time and felt she’d be a perfect fit with how what we’re doing here at MPC,” said Justin Brukman, managing director of MPC’s New York office. “Her experience, insight and contacts are unparalleled, and we’re confident she’s going to build our brand relationships across the board. And bringing on an EP of Nick’s stature to work with Executive Producer Camila De Biaggi ensures that we’ll continue to grow our core visual effects capabilities while we expand into areas like VR, AR, client direct and live action production.”
“MPC is a global powerhouse when it comes to visual effects, but the expansion that’s taking place here in New York has truly transformed this studio into a broad-based creative and production resource for clients and brands,” said Lausch. “Between our growing capabilities in VR and AR as well as in live action production via MPC Creative, on top of credentials in color, effects and design, we’re uniquely positioned to help advertisers realize their visions. It’s a great opportunity, and I’m delighted to be able to add this new client-direct dimension to our business.”
Haynes added, “Our New York office is really an advertising hub, and the roster of agencies we’re serving just continues to grow. I’m thrilled to be able to join the artists, designers and producers here as we continue to expand that agency list and provide them with some of the best visual effects work in the industry, backed by the global support and technology pipeline that defines MPC.”
These new signings come on the heels of other major hires at MPC’s New York studio, including EP Dani Zeitlin, who joined recently from Crew Cuts to lead its color grading work, and Senior Producers Elissa Norman and Brendan Khan.
“It’s been an extraordinarily busy summer for us, and as we move into the end of year rush and the new year we see no sign of this leveling off,” said Brukman. “I think we’re really hitting our stride, and having Katherin and Nick join the team is only going to help further our efforts. It’s been an exciting time for all of us.”