MoMedia bringing ‘Maya the Bee,’ ‘Vic the Viking,’ and ‘Heidi’ to iTunes in the U.S., U.K., and Canada.
MoMedia, the digital distributor and content management company has entered into an innovative digital-distribution agreement with global family-entertainment heavyweight Studio 100, best known for its global children’s brands Maya the Bee, Heidi and Vic the Viking.
The agreement brings CGI animation series’ Heidi (39 x 22 minutes), Vic the Viking (78 x 12 minutes) and Maya the Bee Season I (78 x 12 minutes) to iTunes in the United States, Canada and the United Kingdom. Additionally, MoMedia will launch 16 apps for Studio 100’s animated children’s content under the deal, which will be available on Roku, Apple TV, Amazon Fire, Chromecast, Netgem and Huawei, as well as via the Android and iOS app stores.
“Around 50% of consumers now prefer the convenience, reliability and -- particularly in the kids’ space -- safety of video-based apps. Naturally most TV and film distribution companies don’t focus on distributing apps so we decided to offer an easy way of assistance,” said Lucas Bertrand, CEO of MoMedia. “This deal with Studio 100 is an example of how we can help both deliver to traditional 'on demand' digital platforms like iTunes and deliver more customized solutions. In today’s world of digital distribution, offering all things to all people is no longer a problem -- it’s the solution.”
“The agreement with MoMedia, our exclusive aggregator for iTunes in the U.S., U.K. and Canada, gives our preschool series a broad digital reach in the English speaking territories ensuring the presence of our brands not only via EST but on additional different streaming platforms as well,” said Martin Krieger, head of global distribution of Studio 100 Media. “Furthermore we appreciate MoMedia’s expertise and relations with various hardware companies that allow Heidi, Maya the Bee and Vic to reach their audience via their devices, too.”
MoMedia specializes in crafting brand strategies that reflect and respond to changing viewer behavior, while helping producers and distributors to monetize their content in a fast-moving digital marketplace. In addition to managing distribution across the proliferating number of transactional, subscription and ad-funded VOD platforms, this increasingly entails building and distributing apps specifically designed around shows and brands.