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Mirada Wins Top Awards for VR Experiences at Digital Hollywood

Creative studio wins awards for Best in Mobile VR for ‘Google Shop at Currys VR Tour’ and Best VR Based on Cinematic and Television Experience for ‘The Strain.’

LOS ANGELES -- At the Digital Hollywood conference in Los Angeles last week, Mirada received two awards for its recent groundbreaking virtual reality (VR) projects. Google Shop at Currys VR Tour was named the Best in Mobile VR, and The Strain VR experience received the award for Best VR Based on Cinematic and Television Experience.

Google Shop at Currys VR Tour launched in April 2015 as the first official app for Google Cardboard, and introduces viewers to a Google retail store before it opens to the public. Viewers can navigate the environment via head positioning and interact with pop-up icons for an engaging and intimate experience. For The Strain VR experience, viewers follow the character Vasiliy Fet on an immersive 360-degree journey through an abandoned warehouse filled with threatening vampires. Mirada’s customized platform also enabled real-time effects and spatial audio.

Mirada launched its VR/AR unit two years ago. Mirada’s professional-grade VR pipeline and capabilities drive immersive storytelling with 360-degree filmmaking, spherical CG, visual effects, dimensionalized audio, real-time rendering, interactivity, and customized app creation.

“We’re excited about what Mirada is doing in the VR space, and it’s an honor to be recognized by Digital Hollywood for these projects,” said Mirada President, John Fragomeni. “We’ve got a world-class team and have built out a robust pipeline that can take on any variety of VR project, in fact we just finished an all CG interactive VR experience for GE. As a studio we highly value both storytelling and technology, so the possibilities for this medium are limitless right now. It’s a very interesting and inspiring time to be in this space.”

Source: Mirada

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.