Mimoco, creator of the MIMOBOT line of designer USB flash drives, and Warner Bros. Consumer Products, on behalf of DC Entertainment, announce their partnership through a license agreement at the 2011 International CES (Consumer Electronics Show).
Press Release from Warner Bros. Consumer Products
Las Vegas, NV (January 6, 2011) – Mimoco (www.mimoco.com), creator of the MIMOBOT line of designer USB flash drives, and Warner Bros. Consumer Products, on behalf of DC Entertainment, announce their partnership through a license agreement at the 2011 International CES (Consumer Electronics Show). The collaboration will introduce an inspired collection of iconic DC Comics’ super heroes and villains that will be translated into the unique MIMOBOT form with USB flash drive function. The designer character-based flash drive collection leads off with a vintage 1939-era Batman now available in a limited edition run of 5,000 units, and later joined by a full Batman wave of flash drive designs in February including Robin, Catwoman and The Joker. More MIMOBOT series based on additional DC Comics’ characters, including Green Lantern, Superman and The Flash, will follow in the near future.
Straight from Gotham City, the grey and black-clad Vintage Batman MIMOBOT is styled after the icon character’s first appearance in Detective Comics #27, in May 1939. Familiar yet foreign, this original vision of The Batman captures the Dark Knight’s initial bold design elements that echo the art deco and avant-garde style of the era. The Caped Crusader conceals his true identity — that of American millionaire Bruce Wayne by day, and doubling as crime fighter by night — battling evil villains like The Joker, The Penguin, Two-Face, Poison Ivy and Catwoman.
“The DC super heroes lend themselves perfectly to the collectability of MIMOBOT flash drives and Mimoco is an ideal partner that delivers wonderful products to consumers,” said Karen McTier, executive vice president of Domestic Licensing and Worldwide Marketing, Warner Bros. Consumer Products.
“We’re thrilled to join forces with Warner Bros. Consumer Products in order to incorporate these classic DC Comics characters into our latest collection,” said Evan Blaustein, CEO and founder of Mimoco. “As lifelong fans of DC super heroes, we cannot wait to bring comic book lovers a wide assortment of MIMOBOT products that will span the DC Universe, and couldn’t be happier to start with a nod to the premier Batman.”
In addition to the Batman line, Mimoco will be showcasing at their South Hall booth (#37015) other recent MIMOBOT releases, including characters from their Star Wars, tokidoki and Sanrio 50th Anniversary celebration collections. MIMOBOT designer USB flash drives come in 2GB to 16GB memory capacities and are preloaded with MimoDesk™ character-specific content that includes wallpapers, avatars, screensavers and MimoByte™ sound software.
The limited-edition vintage Batman MIMOBOT is now available exclusively at www.mimoco.com and in select retail shops including the Converse Store and Kidrobot.
About Mimoco
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, and DC ComicsTM, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou. MIMOBOT flash drives are available in up to 16GB capacities, are Mac and Windows compatible, and include preloaded bonus MimoDesk™ content. Learn more at www.mimoco.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.
