Advertising VFX companies will operate under the Mikros-MPC Advertising banner.
Advertising VFX companies MPC and Mikros will integrate their operations in Paris to provide a single source of creative VFX and production services to the French advertising market.
The new entity will operate as Mikros-MPC Advertising in Paris, and will be part of the global network of MPC Advertising studios.
This will not only enable French clients to access MPC Advertising and Mikros talent in Paris, but also leverage top creative and production talent anywhere in the world.
The MPC Advertising team in Paris will join Mikros’ Hauteville studio in October of 2017.
The Paris team will be led by Julien Meesters, who said:
“The advertising community has always demanded the most innovative application of creative technology. By joining forces, we are able to offer advertisers in Paris access to an unprecedented mix of sophisticated talent and technology from two of the most iconic studios in the industry.”