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MGA Teams with 4Kids on Alien Racers

MGA Ent., a consumer entertainment products company most noted for the worldwide doll sensation BRATZ, has joined forces with 4Kids Ent. to bring its new boys' action property ALIEN RACERS to Saturday morning television starting in spring of 2005 during the FOX BOX lineup on the Fox television network. The CG series will be produced by SD Ent., in concert with MGA's ALIEN RACERS creative team, led by MGA vp of entertainment Jay Fukuto.

"We are very pleased to have FOX BOX as our broadcast partner for ALIEN RACERS. This series is our first big entry into the boys' action market, and FOX BOX will bring the right audience to this exciting property," noted Fukuto. "FOX BOX has been very impressive in growing its audience and reputation since its inception, and the people at 4Kids Entertainment have a well renowned expertise in effectively growing strong youth brands... we are in good hands."

"At 4Kids Ent., we are always looking for cutting-edge series, and we think we have found one in ALIEN RACERS," said Al Kahn, chairman of 4Kids.

To prevent an all-out intergalactic war over the most powerful energy source in existence, Xeno-Energy, Alien civilizations from across the cosmos put forth their most skilled champions to compete in an epic race at the center of the universe. More can be found on the property at www.alienracers.com.

Headquartered in Van Nuys, California, MGA Ent. is a leader in consumer entertainment products for children of all ages. The company creates and manufactures lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting goods. For more information, visit www.mgae.com.

Headquartered in New York City with an international office in London, 4Kids Ent. Inc. is a global provider of children's entertainment and merchandise licensing. The company acquires, develops and markets children's properties globally and seeks to maximize economic returns through a vertically integrated platform, including the creation and development of television shows, motion pictures, homevideos and music; merchandise licensing; media planning and buying; product development; and Website development. In September 2002, 4Kids Ent. launched FOX BOX, a four-hour block of children's programming airing on Saturday mornings on the Fox network. For more information, visit www.4kidsentertainment.com.

SD Ent. is a "property launcher" and animation studio which develops, enhances and re-brands global intellectual properties. SD was formed by former MGM Animation co-heads, Paul Sabella and Jonathan Dern, in 1999.

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Rick DeMott
Animation World Network
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