Former PlayStation and EA executive will head studio’s efforts in producing cinematics, trailers and marketing content for game publishers.
Method Studios has announced that Hans ten Cate has joined the company as VP, senior business development, Games. The former Sony PlayStation manager and Electronic Arts studio executive and producer will focus on bringing Method Studios’ award-winning creative talent and deep technology resources to game developers and publishers for production of cinematics, trailers and teasers, marketing and social content.
“Video games have become more film-like in recent years,” ten Cate said, “with tremendous attention paid to realism and details in character models, animations, cinematics, and effects. Concurrently, the film industry has started using game engines as essential tools in the production process. Method is right at the crux of both of these worlds, with expertise and technology in both, and creative work that has earned Oscar and Emmy recognition. They can also create, direct, produce and deliver every aspect of a project. I’m incredibly excited to bring this very special combination of capabilities to partners in the games industry.”
Ten Cate is a long-time game industry executive who has produced and designed AAA games for PC, console and mobile and negotiated business and technology partnerships for the industry’s largest publishers as well as startups. He spent a decade at EA, as an executive producer, creating award-winning games and later as senior director of business development for EA Partners. Ten Cate contributed to such game franchises as The Sims, The Simpsons, and Dante’s Inferno. At EA Partners, he built relationships with hundreds of game development studios and partners. Ten Cate later co-founded MaxPlay, a games technology company, where he was VP of business development and was instrumental in building and growing the company’s partnerships and developer relations organization. He is an executive board member of the International Game Developers Association (IGDA) and is based in San Francisco.
“Hans has been on both the business and creative sides of the games industry,” said Andrew Bell, Method Studios MD, integrated advertising and immersive experiences, Los Angeles. “He’s done everything from leading creative teams to negotiating partnerships at the highest level. He brings deep knowledge and relationships that really complement our team and open new doors for our talent.”
Method Studios’ games trailer work includes standout pieces for Fallout 76, Evony, Game of War and other top titles. The company completed visual effects work on recent features including Aquaman, Fantastic Beasts: the Crimes of Grindelwald, Christmas Chronicles and Welcome to Marwen.
Source: Method Studios