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mCube, Xsens and Kinduct Rebrand as Movella

With a new name and a new mission, the service provider in sensing, capturing, and analyzing motion data seeks to bringing meaning to movement and to accelerate innovation in entertainment, sports, health, and industrial market.

mCube is now Movella, a global provider of solutions in sensing, capturing, and analyzing movement data. The company serves four primary markets: entertainment, sports, health, and industrial, by bringing meaning to movement.

The acquisition of Kinduct in 2020, a leader in the athlete and health data management space, along with the continued integration of Xsens from 2017, has enabled the combined companies to create a full-stack total solution across hardware, software, and data analytics. The new brand encapsulates the value and technologies from mCube, Xsens, and Kinduct.

The mission of the company is to digitize movement so that people can extract meaning and impact positive change by providing intelligent solutions for sensing, capturing, and analyzing motion and states of being. Movella products accelerate innovation in entertainment, sports, health, and industrial markets. 

  • In entertainment, the company brings meaning to movement by empowering digital artists to unleash their creativity with advanced and easy-to-use motion capture technology.
  • In health, the company brings meaning to movement by providing technology-enabled insights that remove barriers to human motion.
  • In sports, the company brings meaning to movement by providing teams and athletes the tools and insights needed to push their limits. 
  • In industrial, the company brings meaning to movement by providing positioning and orientation systems within complex industrial and commercial environments.

Movella was founded in 2009 as mCube, launched as an innovator of inertial sensor components that supplied the world’s smallest and lowest power consumption accelerometer products and related software to manufacturers of industrial and mobility systems.

“With our history and our new mission in mind, we are now working on uniting all our expertise together to unleash the true power of movement,” commented Movella CEO Ben Lee. “As one, we are much stronger than the previous separate companies which accelerates our innovation and growth momentum.”

Source: Movella

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