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MAXON Announces Presence at NAB 2016

Company to showcase latest Cinema 4D software workflow in 3D visual effects, motion graphics and design, new VR Plugin; booth presentations streaming live on

LAS VEGAS -- MAXON, developer of professional 3D modeling, painting, animation and rendering solutions, announced exhibitor participation at the 2016 NAB Show. The electronic media show covers the creation, management and delivery of content across all platforms and is taking place April 18 - 21, at the Las Vegas Convention Center.

MAXON will kick-off its 2016 NAB Show presence with its eighth annual “First Day of NAB” press luncheon on Monday, April 18th. Paul Babb, president/CEO, MAXON US, will provide company updates and discuss new developments and offerings in the company’s Cinema 4D product line up, including new virtual reality (VR) workflows. Special guest Jayse Hansen, one of the world’s foremost 3D artists who has contributed holograms, interface designs and animations for some of today’s most iconic scenes in top films such as Star Wars: The Force Awakens, Iron Man, The Avengers, The Hunger Games and Big Hero 6, will also be on hand to share his Cinema 4D experiences in production. [Note: This is an invitation-only event. Members of the press interested in attending, please contact Vicky Gray-Clark, indicating name and media outlet for consideration.]

MAXON will showcase Cinema 4D Release 17 (R17), the latest version of its 3D software that streamlines workflow for creative professionals working in broadcast, film and video, games, visualization, interactive media, and more. At NAB 2016, members of the press and show attendees will be able to see technology demonstrations by the MAXON team that feature the creative advantages and new features in R17 including new, expanded and reworked features such as the new Take System that provides complete and flexible scene handling to manage render layers and animation variations, new Lens Distortion tools for improved motion tracking, and completely reworked Spline Tools for a more efficient workflow for manipulating points, lines, tangents, arcs, and more.

With virtual reality content creation entering the mainstream for creating entertainment, advertising and video game content, MAXON will also showcase CV-VR Cam, a new Cinema 4D plugin for rendering VR content and a companion tutorial series that helps CG artists learn the technical aspects of creating pre-rendered or interactive VR video content; both available on Cineversity, the company’s dedicated training and education website

MAXON at NAB 2016 Exhibitor Highlights

  • MAXON Main Stage – Guest Presenters
    MAXON will host an array of the big names in the 3D motion graphics, visual effects and visualization industry to appear as guest presenters on its NAB booth main stage to share and spotlight Cinema 4D production techniques and real-world creative solutions on award-winning feature films, television shows and commercials, video games, and medical visualization projects. Among the stellar guest artists that will appear on stage this year include: Nick Campbell with Greyscalegorilla (Will use custom-made 360 HDRI’s to add realistic light and reflections to a real world Cinema 4D render); Jeremy Cox with Imaginary Forces (Game of Thrones teasers, “SXSW 2016 Gaming Awards” opening sequence); Allison House with House Studio (Jeff Tweedy music video for “Summer Noon”); Graham Johnson and Thomas Brown with Vessel Studios (Medical animation projects); and John Filipkowski and Matt Crnich with Sarofsky (Main-on-End Titles for Ant-Man).

MAXON is once again live streaming guest artist presentations from its NAB booth on Prior to NAB, a complete list of guest artist presenters, presentation summaries and schedules is available at Following the show, presentations will be archived on Cineversity.

Throughout the NAB show, MAXON is sponsoring events that provide opportunities to become better acquainted with its 3D creative toolset and foster educational and networking opportunities, as follows:

  • MAXON and VizRT Social Event – Tuesday, April 19, 5:00 p.m. – 6:00 p.m.
    At NAB, visitors to the VizRT booth (#Sl 2417) can see the integration between Cinema 4D and the VizRT real-time modeling and animation solution, Viz Artist. The streamlined workflow allows Cinema 4D projects to be directly imported into Viz Artist through MAXON’s Cineware technology, a live 3D exchange that provides a bridge between the two applications. MAXON is sponsoring a social event at the VizRT booth with complimentary cocktails and snacks; open to NAB attendees.
  • Post|Production World (P|PW) – Saturday, April 16 – Wednesday, April 20
    Post|Production World is a leading training event for content creators and designers including TV, film and video editors, producers, directors, graphic artists, motion graphics designers and new media specialists. During the five-day P|PW program, MAXON certified trainers will offer a number of general sessions and hands-on training focused on Cinema 4D and Cinema 4D Lite ranging from motion graphics design techniques to designing and animating for project mapping projects.
  • Broadcast Education Association (BEA) Annual Convention – April 17 – April 20, Las Vegas Westgate
    The BEA Convention, co-located with the NAB Show, focuses on electronic media production, and career advancement for educators, students and professionals. MAXON will host a booth (#SL 1400MR) at the BEA to acquaint future media professionals with its line of 3D motion graphics software tools used at respected news organizations around the world.
  • MediaMotion Ball 2016 – Monday, April 18, 7:00 p.m. – Monte Carlo Casino
    The MediaMotion Ball (MMB), now celebrating its nineteenth year at NAB, is produced by the International Media Users Group (IMUG) and the AE-List. The premier annual event is geared to postproduction, motion graphics and 3D artists and is billed as a fun and relaxed opportunity for the digital community to mingle, eat and win prizes. MAXON has been a sponsor of the MMB since the event’s inception. MAXON reprises its role as the exclusive provider of fine wine for the dinner event under the direction of Paul Babb, the official “sommelier” of the MMB.
  • Las Vegas SuperMeet – Tuesday, April 19, 7:00 p.m. – RIO Hotel - Pavilion Ballroom
    MAXON is pleased to return as a sponsor of the celebrated Las Vegas SuperMeet. Heading into its fifteenth year, the annual networking and educational event provides the postproduction and broadcast community an opportunity to share and learn about the latest technology trends, and industry news in a fun and social setting.

More information regarding the schedule of events and the exhibit hours is available here.

Source: MAXON