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Mattel Launches Motion Picture Division

Global toy and play company branching into theatrical feature film production based on their big brand franchises.

EL SEGUNDO, CALIF – Mattel has announced the creation of Mattel Films, a new division of the company focused on developing and producing motion pictures based on the company's iconic and globally-recognized franchises. Academy Award-nominated producer Robbie Brenner has been appointed to lead Mattel Films as executive producer, reporting to Ynon Kreiz, Mattel's chairman and CEO.

"Mattel is home to one of the world's greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP," said Kreiz. "Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life." 

According to Brenner, "Generations of children around the world have grown up with deep emotional connections to Mattel's brands and characters. There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so."

Brenner was nominated for an Academy Award for Best Picture for Dallas Buyers Club, and her film Burden was a 2018 Sundance Film Festival Audience Award winner. She has held multiple leadership roles in the entertainment industry for the last two decades, including partner and president of the film division at The Firm, as well as president of production at Relativity Media. She also ran the classics division at Davis Entertainment, and prior to this, she held senior vice president roles at both Twentieth Century Fox and Miramax.

In addition, Brenner has overseen the production of dozens of movies, including Academy Award-winning The Fighter; the Snow White Adaptation Mirror Mirror, starring Julia Roberts; the 3-D epic, Immortals; the highly successful Nicholas Sparks book adaptions Dear John and Safe Haven. Ms. Brenner was also pivotal in the acquisition of the Sundance documentary Catfish, which became a cultural sensation, as well as Joseph Gordon-Levitt's directorial debut, Don Jon.

In 2015, in recognition of her pioneering work, she was invited to join the executive branch of the Academy of Motion Picture Arts and Sciences.

Mattel’s notable brands include American Girl, Barbie, Fisher-Price, Hot Wheels and Thomas & Friends.

Source: Mattel