New season of studio’s popular flagship animated series now airing in 2 time slots on Tiny Pop with broadcaster extending series rights on multiple Animacord properties; ‘Masha and the Bear: Nursery Rhymes’ now available to watch on demand on the POP Player app.
International animation studio Animaccord has announced the recent launch of Season 5 of its enormously popular 3D animated series, Masha and the Bear. The new season made its UK debut on free-to-air children’s TV channel Tiny Pop where it is airing twice daily. The studio’s educational show, Masha and the Bear: Nursery Rhymes, is also now available to watch on demand on the POP Player app. In the musical show, Masha sings nursery rhymes to help toddlers discover and develop their hidden talents.
Tiny Pop has also extended its rights for Masha’s Tales, Masha’s Spooky Stories, and Masha and the Bear Season 1.
Animacord has announced a series of B2C activities scheduled across the UK, including a collaboration with Away Resorts. The company has also organized competitions via social media and with local influencers in support of key regional partners including Simba, Tonies, and William Lamb Group. A special offline-promo event is planned to generate buzz around the Season 5 release as well as a re-run of the Christmas digital advent calendar campaign that took place after last year’s successful debut. This year will include more licensee partners and greater retail integration.