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‘Masha and the Bear’ A Continued Success for Russia’s Animaccord

Seasons 1 and 2 of CG-animated global hit continues to reach new territories, with a slew of broadcast deals for Season 3 still to be announced.

Masha and the Bear, The CG-animated global hit from Russia’s Animaccord Animation Studio, continues to rack up successes in a number of territories.

The series was screened theatrically in Italy, Turkey, Sweden, Belgium and The Netherlands, strengthening its position in the territories where the show is broadcasting. Corus Entertainment brought the first two seasons of Masha and the Bear to Canada’s number-one preschool network, Treehouse, where it began airing in April.

Turner Broadcasting System bought the rights for Season 3 of the show to bring it to Cartoon Network in Latin America. Season 1 and Season 2 have already aired on the channel.   

Ink Global recently brokered the deal with both RAI (Italy's national public broadcasting company) and De Agostini fpr Season 3 and spin-off show Masha’s Spooky Stories. In France, Canal Plus and France TV have taken Masha’s Spooky Stories and Season 3 respectively, whilst in Poland Puls TV is on board for Masha’s Spooky Stories. Clan TV, Spain’s leading animation channel, began screening Seasons 1 and 2 of the show in June. This autumn Season 3 of the show will also arrive to the major European channels in a slew of deals still be announced.

Viacom18 Media Pvt. Ltd., one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences, brought Season 1 and 2 of Masha and the Bear, Masha’s Spooky Stories and Masha’s Tales to India. The show began airing in June.

New Zealand’s government-owned national broadcaster Television New Zealand (TVNZ) brought Masha and the Bear Season 1 to online television viewing and downloading service TVNZ Kidzone, where it became available in July. Starting in September, Masha and the Bear Season 1 will be broadcasted on TVNZ 2, the second New Zealand free television channel owned and operated by TVNZ that is targeted to a younger audience.

Source: Animaccord Animation Studio

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.