Travel through time and space to meet the characters, and their backstories, in the studio’s first-of-its-kind iOS-exclusive mobile app, available now; latest MCU adventure hits theaters today, November 5.
To pump us up for today’s arrival of the highly anticipated new MCU adventure, Eternals, Marvel Studios has released the first-of-its-kind Augmented Reality (AR) story experience. Now, fans can step into the film with Marvel Studios’ Eternals: AR Story Experience for an epic immersive adventure. Travel through time and space to meet the characters and discover their backstory by exploring the world of the Eternals and become a part of the action. The free iOS-exclusive mobile app is now available globally, in 13 languages, in the App Store.
The experience shows how the Eternals helped shape Earth's civilization over the past 7,000 years. As you travel back in time with Sprite, an Eternal, learn how these champions affected Earth’s history. Using an Apple mobile device, witness their story, cosmic powers, and secrets. "This experience explores AR as a storytelling medium. As you interact, the narrative unfolds seamlessly all around you. It's an immersive cinematic experience in your own home," says Daniel Baker, Senior Producer & Manager of Technology Innovation.
Immerse yourself in the app’s trailer:
The app makes use of the latest technologies to deliver state-of-the-art storytelling. The Marvel team used volumetric capture to record actress Lia McHugh’s performance from over 100 camera angles in creating a 3D representation of her character, Sprite. Brand new processes were also developed to display film-caliber VFX on mobile devices, in real-time. “After working in the entertainment tech industry for over 30 years, it’s exciting to see that mobile AR technology can finally deliver a cinema-quality experience,” says Mark Mine, Director of Technology Innovation. To preview the app, a user only needs to scan the App Clip Code with their iPhone to launch a fast, lightweight version of the experience.
The team collaborated with many of the minds behind the Eternals film, including: producer Nate Moore, actor Lia McHugh (Sprite), composer Ramin Djawadi, writer Patrick Burleigh, Academy Award-nominated VFX Supervisor Stephane Ceretti, Additional VFX Supervisor Mårten Larsson, Marvel Studios’ VP of Franchise Creative & Marketing Dave Bushore, and Industrial Light & Magic (ILM). Marvel Studios also joined forces with XR experts from the Technology Innovation Group at Disney Studios Content to develop new tools and pipelines that delivers the stunning visuals and interactive narrative.
The whole team, from creatives to engineers, collaborated from around the globe to bring Eternals to life in AR. “We’re telling a true Marvel Studios story in a way that fans have never seen before,” says Dave Bushore, VP of Franchise Creative & Marketing for Marvel Studios. “We're very excited to be at the forefront of this groundbreaking form of storytelling, and we're already developing more of these types of immersive experiences that deepen the fans’ connection to the Marvel Cinematic Universe."
Learn more about the AR experience at the Marvel Studios’ website.
Download the app from the App store here.
Marvel Studios’ Eternals follows a group of heroes from beyond the stars who had protected the Earth since the dawn of man. When long lost monstrous creatures called the Deviants, mysteriously return, the Eternals are forced to reunite to defend humanity.
The outstanding ensemble cast includes Gemma Chan as humankind-loving Sersi; Richard Madden as the all-powerful Ikaris; Kumail Nanjiani as cosmic-powered Kingo; Lia McHugh as the eternally young old-soul Sprite; Brian Tyree Henry as the intelligent inventor Phastos; Lauren Ridloff as the super-fast Makkari; Barry Keoghan as aloof loner Druig; Don Lee as the powerful Gilgamesh; Kit Harington as Dane Whitman; Salma Hayek as the wise and spiritual leader Ajak, and Angelina Jolie as the fierce warrior Thena.
Chloé Zhao directs the film, with Kevin Feige and Nate Moore producing. Louis D’Esposito, Victoria Alonso and Kevin de la Noy serve as executive producers. The screen story is by Ryan Firpo & Kaz Firpo; the screenplay is by Chloé Zhao and Chloé Zhao & Patrick Burleigh and Ryan Firpo & Kaz Firpo.
Marvel Studios’ Eternals opens in theaters today, November 5, 2021.
Source: Marvel Studios