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Marvel and ILM Drop ‘What If…? – An Immersive Story’ Trailer

The first-ever interactive Disney+ Original Story, from the world of the animated series ‘What If…?’ will be released May 30 exclusively as a free app on Apple Vision Pro.

Marvel Studios and ILM Immersive have just shared a trailer and revealed the May 30 release of What If…? – An Immersive Story, the first-ever interactive Disney+ Original story, exclusively on Apple Vision Pro for a limited time as a free app. The mixed reality experience puts fans into the leading role of an hour-long, narrative-driven journey where they will meet variants from across the Multiverse, harness the power of the Infinity Stones, and be faced with reality-defining choices. The project is connected to the critically acclaimed Disney+ Original animated series, What If…?

What If…? – An Immersive Story is the result of what can happen when you bring together the incredible talent at ILM Immersive, Marvel Studios, and Disney+ to push the boundaries of technology in the service of telling our stories in new and exciting ways,” said executive producer Shereif M. Fattouh. “This project touches upon the cornerstone of the desire that our studios share to constantly experiment and innovate, and thanks to the capabilities of Apple Vision Pro, we get to place you directly inside a Universe that means so much to us all. I can’t wait for fans to become the hero in this completely new way.”

The just-released trailer shows that The Watcher needs help facing dangerous variants from across the Multiverse and that we have been chosen to step in. Under the guidance of Wong, we will learn how to cast mystic spells, harness the power of the Infinity Stones, and join allies in epic battles. We will also come face-to-face with versions of fan-favorite characters like Thanos, Hela, the Collector, Red Guardian, and more while taking on the role of the hero.  

In the series, What If…? reimagines events from across the Marvel Cinematic Universe (MCU) in unexpected ways. Utilizing the innovative spatial computing capabilities of Apple Vision Pro, What If…? – An Immersive Story promises to deliver “a technologically advanced and engaging experience to fans that completely transforms the space around them. As they step into breathtaking environments, they will cross between mixed and virtual reality as they enter new and iconic MCU locations.” Fans will use their hands and eyes to interact with the world around them, becoming immersed with vivid visuals and spatial audio, and work to save the fate of reality as they live out their narrative journey.

What If…? – An Immersive Story is directed by Dave Bushore at Marvel Studios and produced by Shereif M. Fattouh at ILM Immersive. The experience is written by David Dong and Phil McCarty (The Learning Curve), with music by Oscar-nominated and Emmy-winning composer Laura Karpman (American Fiction, The Marvels). It is executive produced by Bushore, Fattouh, and Brad Winderbaum (What If…?, X-Men ‘97), with Bryan Andrews (What If…?, Primal) serving as consulting producer. Vicki Dobbs Beck, VP of immersive content at Lucasfilm and ILM Immersive, Mark S. Miller, VP of creative development and production at ILM Immersive, and Jamie Voris, EVP/Chief Technology Officer at The Walt Disney Studios, all serve as executive producers. 

Learn more about the experience by visiting and

Source: ILM

Dan Sarto's picture

Dan Sarto is Publisher and Editor-in-Chief of Animation World Network.