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Mark Shoeman to Direct Genius Brands' Distribution

Exec to handle global library sales and content acquisitions and distribution for digital platforms.

BEVERLY HILLS, CA -- Genius Brands International is expanding its global content distribution operation with the appointment of the new Director of Distribution Mark Shoeman.

Shoeman will be responsible for sales of the Genius Brands’ programming library, including the new CGI-animated series Rainbow Rangers, slated to premiere this fall on Nick Junior in the United States; the popular Netflix preschool series Llama Llama, starring Jennifer Garner; tween music-driven YouTube brand SpacePOP; award-winning toddler brand Baby Genius; adventure comedy series Thomas Edison's Secret Lab, and Warren Buffett's Secret Millionaires Club, created with and starring iconic investor Warren Buffett.

Shoeman also will identify content for acquisition for both the Kid Genius Cartoon Channel and Baby Genius channel -- the company’s growing digital platforms, which reach millions of homes across the U.S. through Xfinity On Demand and other OTT platforms.

He also will work to continue to expand the distribution of the channels with Deb Pierson, senior VP of global content distribution and marketing and president of Kid Genius Cartoon Channel.

 “Mark will be a tremendous asset to the Genius Brands team, bringing a wealth of experience, beneficial relationships, and a reputation for being passionately committed to distributing, acquiring and successfully managing quality entertainment content for young viewers,” said Pierson.

“With the upcoming launch of Rainbow Rangers this fall on Nick Junior, the recent debut of Llama Llama on Netflix, and the growth of the digital channels, this is a thrilling time to be joining Genius Brands, and I’m looking forward to getting started,” said Shoeman.

Shoeman joins Genius Brands from DHX Media, where he served as territory manager for the U.S. since 2012, managing the sale of approximately 13,000 half-hours of children’s entertainment programming. From 2008 through 2012, Shoeman held the post of sales manager for the U.S. and Asia Pacific markets for Cookie Jar Entertainment, formerly DIC Entertainment. He launched his career in 2002 at DIC Entertainment, the company formed by Genius Brands’ Chairman and CEO Andy Heyward, as a product development coordinator in the consumer products and home entertainment division.

A graduate of Shippensburg University, Shoeman received a bachelor’s degree in English literature and composition with a minor in anthropology, before earning a master’s degree in film and television production from the University of Southern California in 2005.

Source: Genius Brands International

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Tom McLean has been writing for years about animation from a secret base in Los Angeles.