Former Walt Disney Studios executive joins entertainment advertising and marketing agency as Creative Producer.
Hollywood, CA -- Entertainment advertising and marketing agency Buddha Jones has appointed Mark Lafontant as a Creative Producer.
Lafontant joins Buddha Jones from The Walt Disney Studios in Burbank, where, for the past 12 years, he has served as Vice President, Creative Advertising. Among the theatrical campaigns in which he was actively involved were those promoting the Pirates of the Caribbean franchise, the Step Up franchise, Wild Hogs, The Pacifier, G-Force, and many others. He was also involved in Academy Award campaigns for Lincoln, Savings Mr. Banks and Frankenweenie.
“We're very excited to welcome Mark to the Buddha Jones team," said Buddha Jones co-founders and co-owners John Long and Dan Asma. “Not only does he have sharp creative instincts, but as a former studio executive with 12 years of experience, he is able to offer unique insights into the studio world. For example, the client is always right. And it's our job to help them always be right.”
“I am thrilled to be joining John and Dan and their team,” adds Lafontant. “While at Disney, I would often assign Buddha Jones incredibly challenging creative problems to solve, and the hours were sometimes grueling. They tell me they cannot wait to repay me.”
Prior to working with Disney, Lafontant was a producer with Trailer Park in Hollywood, where he oversaw advertising materials for theatrical trailers and TV spots for high-profile feature films from every major Hollywood film studio. Before that, he was a producer/copywriter with The Creative Partnership in London, where he helped the creation of advertising materials for studio clients based in the U.K., the U.S. and Germany. Previously, Lafontant was a producer and copywriter with mOcean (formerly CMP) in Burbank, CA, where he oversaw the creation of advertising materials for trailers and TV spots promoting film releases from every movie studio.
A recipient of numerous Hollywood Reporter “Key Art” Awards for Theatrical Marketing, Lafontant is a graduate of Michigan State University. He also attended the International School of Geneva, Switzerland. In addition, Lafontant is a studio representative for the MPAA Task Force to Combat Piracy.
Source: Buddha Jones