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Magic Mall Beijing Commissions Cloth Cat Animation for ‘Luo Bao Bei’

New preschool animation series based on the popular Chinese character Luo Bao Bei aiming for completion in early 2017.

CARDIFF, UK -- Magic Mall Beijing and Cloth Cat Animation announced their collaboration on a new preschool animation series, based on the popular Chinese character Luo Bao Bei. Award-winning writer Dave Ingham has also joined the production. Luo Bao Bei was created by Magic Mall in 2008. She is no stranger to kids in Beijing in her role as city spokesperson, road safety icon, and in popular community outreach programs in elementary schools. Her popularity ensures the new series will have wide appeal, blending Chinese heritage with a dash of British humor and charm.

Magic Mall’s General Manager and co-creator of Luo Bao Bei, Grace Tian, commented, “I look forward to working with Cloth Cat Animation, a young studio bursting with brilliant talent and enthusiasm. When I went to visit them for the first time at the beginning of this year, I was greatly impressed with the various projects I saw. It was of paramount importance to find a creative and production partner who would work with us tirelessly to get everything right from day one in order to have Luo Bao Bei work in China and overseas. I can’t wait to see our beloved character’s brand new show in early 2017.”

Jon Rennie, Managing Director of Cloth Cat Animation, added, “It’s going to be a wonderful collaboration to bring our expertise to this Chinese creation. We’re excited about the opportunity to work on something that’s truly multi-cultural, and hoping this series will travel, not only in the country where she’s from, but to the UK and beyond.”

Dave Ingham remarked, "I'm so excited to be a part of this creative team and am sure Luo Bao Bei will become a show loved by kids the world over."

Alex Chien, Executive Producer, said, “We are confident that this cooperation will yield the kind of meaningful cultural exchange and quality content that has been missing for this key audience for so long.”

Luo Bao Bei is expected to launch in China starting March/April 2017, with international partnerships to follow.

Source: Cloth Cat Animation