Machinima, the number one video entertainment brand for gamers around the world, today announced the launch of a new original series, “RCVR.”
Press Release from Machinima
LOS ANGELES, CA – September 21, 2011 – Machinima, the number one video entertainment brand for gamers around the world, today announced the launch of a new original series, “RCVR.” Premiering today, the six episode sci-fi mystery series, written, directed and produced by noted digital entertainment creator David van Eyssen through his production company, Science To Fiction, will debut new episodes on Wednesdays and be exclusively sponsored by Motorola Mobility. The announcement was made by Allen DeBevoise, Chairman and CEO of Machinima.
“We are thrilled to be releasing this innovative project, which is emblematic of the type of premium content our network now has the ability to release,” said Allen DeBevoise, Chairman and CEO of Machinima. “It’s a true collaboration between a creative force like David, a world class revolutionary brand like Motorola, and the power of our global audience of 85 million targeted, highly engaged young males. We believe we’re now at a stage in the evolution of video programming where the next generation is actually upon us. We are excited to bring long form, premium content to our gamer audiences who are equally as fanatic about horror, sci-fi, comedy and action. We have seen such great success in doing this with ‘Bite Me’ as a zombie comedy and ‘Mortal Kombat: Legacy’ as an action series, so now we are bringing sci-fi in to the mix.”
“RCVR leverages the social and interactive features of the web to engage users in a world of government conspiracy and UFO folklore in ways that naturally extend online behavior,” explained David van Eyssen. “Our goal was to rethink storytelling as a narrative one-way street, inviting users to explore, discover and share much as they would in a game – or social network. We’re grateful to have found like-minded partners in both Machinima and Motorola, companies that understand how deeply technology affects our lives.”
“We are always looking for interesting new ways to reach fans,” said Jean Pierre Le Cannellier, vice president, Americas marketing, Motorola Mobility. “Our collaboration with Machinima allows us to not only support, but be an integral part of a daring new series that we know tech enthusiasts will love.”
“RCVR,” set in 1973, follows a black-ops unit engaged in covering up extraterrestrial encounters and locating individuals (RCVRs) who possess startling information communicated to them by alien beings. The first season, based on alleged true events, takes place in rural Arkansas. In addition to the six episodes on Machinima, the audience experience will further expand with seeded websites that exist both within the show and in reality, and viral videos, giving the viewer active participation in the mystery and a deeper connection between historical events and the “RCVR” mythology. The series stars newcomer, Daniel Bonjour in the role of RCVR hunter, Luke Weber. “RCVR” is produced by van Eyssen’s longtime collaborator, multi-platform producer Tavin Marin Titus, whose over 15 years in film, TV and New Media career includes the celebrated documentary, “Who Killed The Electric Car?” “X-Men: First Class”, and Emmy nominated “Mammoth.” Cinematography is by Joost van Starrenburg. RCVR is represented by Creative Artists Agency (CAA).
About MachinimaMachinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima served over 2 billion video views in 2010 alone, reaches over 85 million gamers monthly, and delivers over 887 million video views a month, and growing. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.
For more information, please visit www.machinima.com
About David van EyssenDavid van Eyssen has been a pioneer in new media since 1994 when he established Eagle Peak Interactive to develop live-action and animated entertainment properties with interactivity. Eagle Peak’s projects included the first interactive version of Fritz Lang’s classic feature-film “M” and “Cryogenia” featuring veteran actor Christopher Lee.
For the past decade, as an award-winning creative working in the crossover between new media, advertising, and traditional media, van Eyssen is widely recognized to have broken new artistic and commercial ground. Among the many projects he has been involved in, BMW Films “The Hire” is widely regarded as the benchmark in branded entertainment.
Since 2008, van Eyssen has developed unique properties that change the relationship between content and audience and disrupt the traditional economics of the entertainment industry including “Thirteen”, a breakthrough merger of voter-driven interactivity and scripted drama. Bringing together Pepsi, Paramount and MySpace in 2009, van Eyssen produced the successful online series, “Circle of Ei8ht” which delivered over 30 million viewing minutes in a five week window and was subsequently distributed in major home entertainment channels.
About Science To FictionScience To Fiction Transmedia develops and produces “social content” for distribution via both new media and traditional platforms, designing proprietary apps to support and deepen the narrative experience.
Rick DeMott
Animation World Network
Creator of Rick's Flicks Picks
