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m4e Expands Licensing & Merchandising Team

German brand management and media company appoints Judith Böhnke to strengthen its presence in the German-speaking markets; Linda Kozakova named International Licensing Manager

HÖHENKIRCHEN/MUNICH, GERMANY – m4e has announced that they are extending their sales team with the recent hire of Judith Böhnke. Böhnke, already active in licensing & merchandising for many years, joined m4e on May 17, 2016 and acts as Licensing Manager G/A/S. She studied Media Business Management and became established as licensing sales professional in 2001 at EM.TV AG (today’s Studio 100 Media). Using her experience, she started her own business as consultant for the media and consumer goods industry in 2008. Later she was responsible for establishing licensing business, acquiring properties and positioning them within the industry at Sony Music GmbH for its audio play label Europa und at Ad.Affairs GmbH, an agency for theatrical marketing, and its subsidiary Entertainment Friends GmbH.

On June 1, 2016, Linda Kozakova joined m4e as Licensing Manager International. Kozakova is responsible for the coordination and control of m4e’s licensing business outside the German-speaking territories. Kozakova gathered extensive experience at RTL Interactive for licensing the formats of RTL, VOX and n-tv, as well at the Czech television, where she headed the department for export and licensing. She previously worked as Marketing & PR Director at Prima TV, Prague, where she was responsible for the successful development of the broadcaster’s licensing business. Kozakova also teaches Marketing at the University of Prague and established the online platform

Helena Merle also joined the m4e team as Office Manager. The 24-year-old was previously working for El Cartel Media GmbH & Co.KG, Grünwald.

Source: m4e