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m4e and Leomil Renew ‘Mia and Me’ Partnership

m4e’s licensing agreement with Leomil for ‘Mia and me’ line of footwear and apparel is extended until 2020.

MUNICH -- Footwear and apparel specialist The Leomil Group has renewed the license with the German brand management and media company m4e for its lines of Mia and me footwear and apparel. The four‐year extension will see Leomil add new products to its lines, expanding the striving, multiple‐territory partnership with m4e until the end of 2020. Leomil has been an important partner for m4e on its own production and hit TV series Mia and me since 2012 and believes in the international power of the brand with all‐new episodes of season 3 due in early 2017.

“Leomil’s leadership in quality and overall brand dedication has been a perfect complement for Mia and me,” said Bernd Conrad, m4e’s Commercial Director. “Our continued partnership ensures that Mia and me remains at the forefront on the footwear shelves of international retailers. We are very happy to pursue this outstanding alliance!”

Mia and me was created by Gerhard Hahn and a production of Hahn & m4e Productions GmbH – a joint venture between m4e AG and Gerhard Hahn. The series is co‐produced by Rainbow and ZDF German Television Network. Season 2 was launched in spring 2015 and is successfully broadcasted in Germany, Italy, France and many other territories. Season 3 will be available in early 2017, while season 4 and a feature film are currently in development.

Source: m4e