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loyalkaspar Continues Bi-Coastal Expansion

Entertainment branding agency bolsters talent with new creative spaces in New York & Los Angeles, adding Heidi Erney as Executive Producer and Janice Walbrink as Director of Business Development. 

New York, NY & Los Angeles, CA – Entertainment branding agency loyalkaspar has added Heidi Erney as Executive Producer and Janice Walbrink as Director of Business Development. The award-winning agency is also pleased to unveil its new office, located in Manhattan’s Financial District. This comes on the heels of opening a new space in Los Angeles earlier this spring.

Erney and Walbrink represent the next phase of loyalkaspar’s prolific bicoastal expansion, which began last summer with the addition of Chief Development Officer Robert Blatchford and Creative Director Anna Minkkinen, both of whom have already played an integral role in recent 360-degree marketing campaigns for CNN’s “The Sixties” & “Morgan Spurlock Inside Man,” among others.

“It's been quite a run for our agency over the last 12 months,” remarks David Herbruck, loyalkaspar Principal/President. “Our recent growth and success point to the fact that we’ve stayed true to our core philosophy that great creative is born out of strategic thinking. We continue to refine our creative methodologies by taking on new challenges and working with aspirational clients and talent. With exceptional people like Heidi and Janice on board, we're stronger than ever before.”

In New York, Erney joins loyalkaspar with extensive experience growing businesses and leading creative teams in the field of entertainment branding. She has launched brands from the ground up, including some of the first HD channels available: Discovery HD Theater, RUSH HD and more recently, The Oprah Winfrey Network (OWN).

Erney was most recently Executive Producer/Head of Production at BIGSMACK, which she helped launch in 2007, and handled fiscal strategy and creative development for complex design and branding roll-outs. She was integral to the company’s growth during her seven-year tenure, producing campaigns for A&E, Nat Geo, Travel Channel and Sundance, as well as integrated ad sales content for Toyota, Relativity Media, State Farm, and Twitter, working in close collaboration with the aforementioned networks.

“David and I have clicked ever since we met at an industry event years back,” recalls Erney. “I've seen first-hand the level of work loyalkaspar puts out there while hearing nothing but glowing reviews from their clients through the years. I look forward to building on their reputation as a creative agency, and on what they’ve been doing as of late in the realm of full-service campaign work for show launches and brands alike. Ultimately, I’m on board with whatever it takes to fulfill the vision of the company.”

Erney said she is particularly excited about loyalkaspar’s new space in New York, which was devised to support seamless executions of their creative strategies, from concept to completion through its in-house shooting stage and extensive production arm. Most importantly, the new office fulfills loyalkaspar's vision to unify strategy and creative in a more cohesive manner.

Walbrink, who is based in the Los Angeles office, brings a diverse entertainment background. She arrives at loyalkaspar following a recent stint at creative studio Imaginary Forces. Prior to that, she served as Head of Business Development at LA-based mixed-media production company Roger. Walbrink broke into the film & TV business working in the TV Literary department at Creative Artists Agency. She eventually parlayed her talents into the realm of advertising at Biscuit Filmworks, where she worked closely with acclaimed director Noam Murro while simultaneously directing and producing her own award-winning short films, music videos and spec projects.

“There is so much creativity at loyalkaspar, which means our potential for growth is limitless,” concludes Walbrink. “LK is already a well-established company, but there's still a deep sense of dedication, excitement and energy towards this next phase of its evolution. What really strikes me is the strategic way they focus as a company; they work hard, but they also work smart. I look forward to partnering with Robert Blatchford, who is one of the savviest development strategists out there. I think we're on a clear course for even further success.”

Source: loyalkaspar

Jennifer Wolfe's picture

Formerly Editor-in-Chief of Animation World Network, Jennifer Wolfe has worked in the Media & Entertainment industry as a writer and PR professional since 2003.