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Loonland's Owl Flies to BBC

TV-Loonland has announced that its multiplatform CGI series THE OWL (52x1) has been acquired by BBC for its re-branded children's channel, CBBC. The show launched on Sept. 4 and will air every weekday at 7:55 am and 3:40 pm.

Already broadcast with huge success by France 3, THE OWL was the second-most-watched children's show in July. The hilarious comedy was picked up to support the CBBC goal of attracting a wider audience of boys and girl aged six to 12 years old and to contribute to the BBC's repositioning as a multiplatform brand.

Justine Bannister, Head of International Distribution & Acquisitions at TV-Loonland, commented: "We are so thrilled to have found such a perfect 'nest' in the U.K. for our beloved little pink fellow. The short one-minute format, superb quality of animation and storytelling appear to fit well into CBBC's multiplatform goals. As an integral part of the Channel's impressive lineup, we believe THE OWL will begin its career in the UK with perfect TV exposure and from there on lead a full and successful life on mobile and internet platforms."

THE OWL is a co-production of TV-Loonland, Paris-based Studio Hari and French broadcaster France 3.

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Jon Hofferman is a freelance writer and editor based in Los Angeles. He is also the creator of the Classical Composers Poster, an educational and decorative music timeline chart that makes a wonderful gift.