Brazilian pet food brand 374 Pets tapped the mixed media and animation studio, who working with local animation students to create ‘Universo 374,’ a 2D animated spot bringing furry, feathery, and scaly critters to life.
International mixed media and animation studio LOBO teamed up with Brazilian-based pet food brand 374 Pets to create a 2D animated spot… an adorable sing-along ode to pets of all stripes. The studio’s team worked with local animation, art, and design school students, who helped to bring the furry, feathery, and scaly critters to life.
LOBO creative director Isabella Littger, art director Thiago Martins, animation director Anderson Omori, and producer Bruna Boretto supervised the project, working closely with students who shadowed the studio’s in-house professionals at various stages of the production. The students, who attended online classes on animated filmmaking and advertising, got the chance to use their storyboarding, character design, animation, and post-production skills on the project.
The collaboration culminated with Universo 374, a charming piece of 2D animation - see for yourself:
LOBO produced, animated, and provided post-production on the project.