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Lionsgate Teaming With Apple For iTunes Digital Copy

Lionsgate will be working with Apple to provide Digital Copy for iTunes, affording customers who purchase select DVDs with an additional iTunes Digital Copy of the movie.

Just like movies purchased from the iTunes Store, an iTunes Digital Copy can be transferred easily to iTunes and then viewed on a PC or Mac, iPod with video, iPhone or on widescreen television with Apple TV.

The first Lionsgate DVDs to debut with iTunes Digital Copy will be the special edition DVD and Blu-ray releases of RAMBO and THE EYE.

RAMBO will be available at retail May 27 and THE EYE will be released on DVD this summer.

Lionsgate and Apple will deliver numerous additional Lionsgate films on DVD with iTunes Digital Copy later this year.

The new iTunes Digital Copy provides a consumer friendly way to transfer a DVD purchase to a user's iTunes library.

Once a customer buys the DVD, he or she inserts it into their computer, enters a unique code into iTunes, and the movie is automatically copied to their iTunes library.

Customers own the iTunes Digital Copy of the movie with the same viewing options as other iTunes Store video content, including the ability to be viewed on a computer, iPod with video, iPhone and widescreen television with Apple TV.

Each DVD will only transfer its iTunes Digital Copy to one iTunes library. An iTunes account is required.

Lionsgate already features a wide variety of movies for rental and purchase on the iTunes Store including 3:10 TO YUMA, GOOD LUCK CHUCK and WAR in addition to classic Lionsgate library titles like DIRTY DANCING and RESERVOIR DOGS and television shows such as comedy series WEEDS.

Lionsgate was one of the first studios to support the Blu-ray format, was the first to release products on DVD-9, DVD-18, DVD+CD, was the first to utilize Microsoft Windows Media 9 and is one of the leaders in acquiring VOD rights throughout its catalog.

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