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Licensing Expo: Deals for ‘Powerpuff,’ ‘Peppa Pig,’ ‘Kratts’

Cartoon Network celebrates franchise’s 20th anniversary with a full slate of global deals, while Entertainment One and Kratt Brothers Co. build on existing deals.

The global licensing industry assembles this week in Las Vegas for the 2018 Licensing Expo at the Mandalay Bay Convention Center, meaning there’s a slew of animation-related business deals to report.

Cartoon Network Enterprises announced numerous licensing deals for the relaunched version of The Powerpuff Girls, a property celebrating its 20th anniversary in 2018.

Deals include: Mattel will offer Barbie fashions inspired by The Powerpuff Girls, available globally for the holiday season; Champion will launch a collection of limited edition fleece and heritage silhouettes for fall; Mondo T’s will introduce a variety of  pins and high-end prints; and, as previously revealed, The LEGO Group will introduce new building sets in August. Additional deals were struck in Brazil with Havaianas for shoes in Brazil; Cremer for personal care products; Dentro da Historia for books; and Amazonia for coconut water.

In Europe, the Middle East and Africa, new deals include: Sabrina Pilewicz for women’s handbags in Poland; Undiz for a line of nightwear and underwear in multiple territories; a nightwear and underwear line from Textiss will be available in France; British fashion designer Katie Eary for a high-end clothing line available globally in the fall; and Bizuu will introduce a new “athleisure” collection in Poland.

Entertainment One announced new licensing partners for its preschool hit series Peppa Pig, which airs in the United States on Nick Junior. New partners include: Colgate-Palmolive for oral care, toothbrushes and toothpaste; Ginsey Home Solutions for soft potty seats and other potty training products; Give & Go for baked goods featuring house-building and cookie-decorating kits; good2grow for juice beverages in containers with character toppers; and Johnson & Johnson Consumer for Band-Aid brand adhesive bandages.

The Kratt Brothers Company, the company behind the hit animated series Wild Kratts, struck a new deal with Old Navy for an apparel line, and renewed deals with Wicked Cool Toys, Pressman and Whole Foods Market.

The 2018 Licensing Expo runs May 22-24.

Source: Cartoon Network Enterprises, Entertainment One, Kratt Brother Company

Thomas J. McLean's picture

Tom McLean has been writing for years about animation from a secret base in Los Angeles.